socialmediamarketing agency2 casestudy
DESCRIPTION
Social media marketing case study from agency2, a social media marketing agency based in LondonTRANSCRIPT
agency:2 digital marketing for the web2.0 age
agency:2 an introduction
What we do:
Our team of talented writers and content producers promote brands within social media sites
How we do it:
We post comments, answer questions and add value within online communities
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
agency:2 our approach
• Add value to the communities
• Act ethically, at all times
• Transparency in activity and costs
• Track conversions, learn and refine
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
agency:2 our approach
agency:2
Develop strategy& media plans
Create messaging
Content creation / postings
Measure & recordEvaluate &feedback
the social media marketing agency
agency:2 digital marketing for the web2.0 age
case study: talkingtrip.com
agency:2 the social media marketing agency
Background
talkingtrip.com develops and sells city audio guides
• Track conversions, learn and refine
agency:2 digital marketing for the web2.0 age
case study: talkingtrip.com
agency:2 the social media marketing agency
City audio adventures
agency:2 digital marketing for the web2.0 age
Objective: – Drive paid for audio downloads – Develop a buzz about talkingtrip and city audio guides – Strengthen reputation
agency:2
case study: talkingtrip.com
the social media marketing agency
agency:2 digital marketing for the web2.0 age
Media Strategy: identify communities that attract users who are either planning to go or have already booked to go to one of the cities we service.
Messaging Strategy: offer useful destination advice within the targeted media sites
measure & refine. Track the views & feedback on comments posted and track traffic and downloads numbers. Optimise activity based on the most influential and impactful sites
Feedback. Take screen grabs of all posts and analyse qualitative feedback for clients monthly sessions.
agency:2
case study: talkingtrip.com
the social media marketing agency
agency:2 digital marketing for the web2.0 age
Results:
The social media marketing programme doubled the sales within a 3 month period and improved the CPA by 350%.
agency:2
case study: talkingtrip.com
the social media marketing agency
agency:2 digital marketing for the web2.0 age
Examples from the campaign
agency:2
case study: talkingtrip.com
the social media marketing agency
agency:2 digital marketing for the web2.0 age
offering useful advice on forums
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
engaging with female decision makers
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
distributing sample podcasts
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
sharing useful knowledge on wikis
agency:2 the social media marketing agency
agency:2 digital marketing for the web2.0 age
contacts
[email protected] manages network of writers
[email protected] identifies community sites and develops messaging
[email protected] develops the social media strategies
[email protected] business development contact
the social media marketing agency
www.agency2.co.uk