how to get people natteringhow to get people nattering

BB EE GG II NN NN EE RR SSS GG UU II DDDD EEE TTT OOO UUU SSS II NNN GGGB E G I N N E R S G U I D E T O U S I N G

A beginners’ guide to using sociAl mediA

Written and Published by Cabbage Tree Creative™

July 2011

NeW ZeALAND: ISBN 978-0-473-19278-5

www.cabbagetree.co.nz

Social Media

consumer-generated media, social interaction, accessible, scalable, co-creation, online communities

TRADeMARKS: Google, Google AdWords, Google Analytics and YouTube are registered trademarks of Google, Inc. Twitter is a registered trademark of Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. Flickr is a registered trademark of Yahoo, Inc.

SOCIAL MEDIA | A beginners’ guide

As a page administrator you will be able

to see a number of admin functions that

normal fans of the page will not see

(figure 4).

f Get Started: This is the initial start

screen. It will disappear once you have

been using your page for a while.

f edit Page: This allows you to edit

your page settings (see editing Your

Fan Page, further in this document).

f Use Facebook as [Page Name]:

This allows you to comment on other

people’s profiles and fan pages as

the page itself (not your personal

Facebook account).

f Promote with an Ad: This link allows

you to set up Facebook ad campaigns.

f View Insights: View page statistics.

f Quick Tips: These are Facebook Tips

visible only to page admins.

f Add to / Remove from my Page’s

Favorites: As an administrator,

whenever you visit a fan page, you will

be able to add it to your page’s list of

favourites (or remove if you need to).

Figure 4: Page Admin View

What the administrator Sees

SOCIAL MEDIA | A beginners’ guide

FaCEbook InSIghTS

Facebook Insights is the built-in reporting functionality for your fan page. It shows you

important analytical information like monthly active users, daily new “likes”, daily post

views and daily post feedback.

You can access your Insights by clicking on the Insights button on the right of your page.

You will be taken to a detailed report (figure 7).

This page is divided into “Users” and “Interactions” – and each section has detailed

information, visible by clicking the See Details link.

Figure 7. Detailed Insights

SOCIAL MEDIA | A beginners’ guide

tWitter basics

Figure 8. Twitter Basics

Twitter account: profile name.

Your Tweets: the number of tweets this person has made.

Following: the number of Twitter accounts this person is following.

Followers: the number of Twitter accounts which follow this person.

@Mentions, Retweets, Searches, Lists: view tweets by type or saved

searches and lists.

Timeline: the tweets (in chronological order) this person has made.

Trends: topics that are “Trending” (or popular) on Twitter right now.

1

2

3

4

5

6

7

1

2

3 456

7