socialmediacasestudy twitter 090617180112 phpapp02
DESCRIPTION
Twitter How To infoTRANSCRIPT
Top Tools, Techniques & Strategies for Maximizing Your Twitter Presence
Created by Erin Buehler, Shelly Wolfe, Kevin Heun & Jennifer Nahlik
Top Twitter Resources
“The Twitter Book” by Tim O’Reilly & Sarah Milstein
• Tracking Trends • Retweet Methods • Tweet Stats • Business Tips
Tracking Trends
• Twitter Search (http://search.twitter.com)- Showcases terms from twitter in real time
• TwitScoop (http://twitscoop.com)- Shows popular search term using a tag cloud- The bigger the word, the high number of mentions in Twitter - Helpful for researching topics before they hit the mainstream trending topics
• Twopular (http://twopular.com)- Trending topics for different time segments- Measures popularity of topic over that given time
Tweeting Tips
• Be interesting• Be conversational• Follow relevant people
Tweeting Tips
• Be interesting• Be conversational• Follow relevant people
Tweeting Best Practices
• Stay within 140 characters (your username counts)- Use + instead of &- Leave out (.) and other punctuation- Abbreviate- Eliminate (I) and “to be”
• It’s okay to edit down a message to stay within character when re-tweeting, just give credit where credit is due
• Best not to change url in a re-tweet
Tweeting Tips
• Be interesting• Be conversational• Follow relevant people
Tweet Measurement
• TweetStats (http://tweetstats.com)
• Bitly (http://bitly.com)
• Google Analytics Results
Tweeting Tips
• Be interesting• Be conversational• Follow relevant people
Custom Backgrounds
Suggested Follows
@joelcomm
@timoreilly
@hubspot
@TweetReport
@hostmefaster
@wsiroi
Selling Twitter the Smart Way:
View Our Social Media Packages
www.wsiroi.com/Default.aspx?tabid=107