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SOCIALLY INFLUENCING SYSTEMS BEHAVIOR CHANGE

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Page 1: Socially Influencing Systems for Behavior Change @ Riga Business School

SOCIALLY INFLUENCING

SYSTEMS BEHAVIOR

CHANGE

Page 2: Socially Influencing Systems for Behavior Change @ Riga Business School

h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm  

Page 3: Socially Influencing Systems for Behavior Change @ Riga Business School

h"p://www.searchenginepeople.com/blog/persuasive-­‐design.html  

Page 4: Socially Influencing Systems for Behavior Change @ Riga Business School
Page 5: Socially Influencing Systems for Behavior Change @ Riga Business School

(BJ  Fogg  2003)  

Page 6: Socially Influencing Systems for Behavior Change @ Riga Business School

h"p://net-­‐presence.ca/insights/  

Page 7: Socially Influencing Systems for Behavior Change @ Riga Business School

h"p://www.docstoc.com/docs/84103480/ALBERT-­‐BANDURA-­‐-­‐-­‐PowerPoint  

Page 8: Socially Influencing Systems for Behavior Change @ Riga Business School

Social  Cogni4ve  Theory  

Page 9: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

FACE–TO–FACE (FTF)!INTE

RPE

RSO

NAL!

INFL

UEN

CE!

Page 10: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

COMPUTER – MEDIATED (CME)!

FACE–TO–FACE (FTF)!INTE

RPE

RSO

NAL!

INFL

UEN

CE!

User!content!

Dynamic!content!

Page 11: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

COMPUTER – MEDIATED (CME)!

FACE–TO–FACE (FTF)!

COMPUTER – HUMAN (CHU)!

INTE

RPE

RSO

NAL!

INFL

UEN

CE!

User!content!

Dynamic!content!

Page 12: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

COMPUTER – MEDIATED (CME)!

FACE–TO–FACE (FTF)!

COMPUTER – HUMAN (CHU)!

COMPUTER – MODERATED (CMO)!

INTE

RPE

RSO

NAL!

INFL

UEN

CE!

User!behavior!

User!content!

Dynamic!design!

Dynamic!content!

Page 13: Socially Influencing Systems for Behavior Change @ Riga Business School

h"p://levieva.blogspot.fi/2011/06/social-­‐psychology.html  

Page 14: Socially Influencing Systems for Behavior Change @ Riga Business School

Social  Influence  

Page 15: Socially Influencing Systems for Behavior Change @ Riga Business School

Social  Learning  

Page 16: Socially Influencing Systems for Behavior Change @ Riga Business School

Social  Comparison  

Page 17: Socially Influencing Systems for Behavior Change @ Riga Business School

Norma5ve  Influence  

Page 18: Socially Influencing Systems for Behavior Change @ Riga Business School

Norma5ve  Influence  

Page 19: Socially Influencing Systems for Behavior Change @ Riga Business School

Social  Facilita5on  

Page 20: Socially Influencing Systems for Behavior Change @ Riga Business School

Coopera5on  

Page 21: Socially Influencing Systems for Behavior Change @ Riga Business School

Compe55on  

Page 22: Socially Influencing Systems for Behavior Change @ Riga Business School

Recogni5on  

Page 23: Socially Influencing Systems for Behavior Change @ Riga Business School

Socially!Influencing!Systems!

(SIS)!

Social!Influence!

Information!Systems!

Social learning!Social comparison!

Normative influence!

Social facilitation!

Cooperation!

Competition!Recognition!

!Users!

Interaction!

Interfaces!

Information!

Agnis  S4be  (2015)  Socially  Influencing  Systems  

Page 24: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

Jogging: �

374 �Jogging: �

12 �Jogging: �

0 �

Page 25: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

Jogging: �

374 �Jogging: �

12 �Jogging: �

140 �

Page 26: Socially Influencing Systems for Behavior Change @ Riga Business School

Agnis  S4be  (2015)  Socially  Influencing  Systems  

Jogging: �

374 �Jogging: �

12 �Jogging: �

780 �

Page 27: Socially Influencing Systems for Behavior Change @ Riga Business School

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

Involvement!Attitude!

Engagement!Attitude and Behavior!

Participation!Behavior!

Agnis  S4be  (2014)  Socially  Influencing  Systems  

Page 28: Socially Influencing Systems for Behavior Change @ Riga Business School

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

Involvement!Attitude!

Engagement!Attitude and Behavior!

Participation!Behavior!

Agnis  S4be  (2014)  Socially  Influencing  Systems  

Page 29: Socially Influencing Systems for Behavior Change @ Riga Business School

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

Involvement!Attitude!

Engagement!Attitude and Behavior!

Participation!Behavior!

Agnis  S4be  (2014)  Socially  Influencing  Systems  

Page 30: Socially Influencing Systems for Behavior Change @ Riga Business School

CT!Competition!

SL!Social!

learning!

SC!Social

comparison!

CR!Cooperation!

NI!Normative!influence!

SF!Social

facilitation!

RE!Recognition!

Involvement!Attitude!

Engagement!Attitude and Behavior!

Participation!Behavior!

Agnis  S4be  (2014)  Socially  Influencing  Systems  

Page 31: Socially Influencing Systems for Behavior Change @ Riga Business School

Socially!Influencing!Systems!

(SIS)!

Social!Influence!

Information!Systems!

Social learning!Social comparison!

Normative influence!

Social facilitation!

Cooperation!

Competition!Recognition!

!Users!

Interaction!

Interfaces!

Information!

Agnis  S4be  (2015)  Socially  Influencing  Systems  

Page 32: Socially Influencing Systems for Behavior Change @ Riga Business School

[email protected]

media.mit.edu/~agnis

@agsti


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