socially engaged staffing firms - event benelux staffing linkedin 17112015

Benelux Staffing warmly welcomes you to Lute

LinkedIn Media Lunch

Socially Engaged Staffing Firms

Agenda

The Most Socially Engaged

Recruitment Agencies

Building the Foundations for

Success

Michel van Eijnatten and the

Maandag story

Agenda

The Most

Socially Engaged Recruitment

Agencies on LinkedIn

Alex Charraudeau Media Solutions Manager

LinkedIn

How to become

Socially Engaged

6

How to Become Socially Engage

Build the Brand

• Focus on your Followers.

• What is your Talent Brand Index.

Engage • Content is key to success.

• What is your Content Marketing Score?

Empower your People

• Leverage your employees’ networks

• What is your SSI?


Build the Brand


• Own your market.

• What is your Talent Brand Index?



Empower your People




Build the Brand





• Reach the right people.


Empower your People




Build the Brand







Empower your People

• Leverage your employees’ networks.


Three measures to being

Socially Engaged

12

Do you know Jessica Alba?

Viewing employee profiles

Connecting with your employees

Do you know

The Honest Company?

Researching company and career pages

Following your company

Viewing jobs and applying

Companies with a better Talent Brand Index find it easier to recruit

14

Talent Brand Index

12

18

35 38

50

61

70

0

25

50

75

100

Easier to recruit Harder to recruit

15

Which is better?

Do you want to be in Time

Magazine?

Do you want to be in Trout

Fisherman Weekly?

You can own the conversation in your market to build brand credibility

16

Content Marketing Score

17

“True leaders don’t create followers. They create more

leaders.”

Tom Peters

72% of salespeople using social selling outperform their peers

18

Social Selling Index

In closing

19


Build the Brand



• What is your Talent Brand Index.




Empower your People

• Leverage your employees’ networks.


How LinkedIn top performers

adapt to succeed

Juan Marcos Pereira Media Solutions Consultant

LinkedIn

Understand your audience:

What is their behaviour?

Candidates are researching you The “buyer’s” process has changes

2 hrs

Talent Board research shows that

candidates will spend up to two hours

researching a company before they

make a decision to apply

Clients are researching you The “buyer’s” process has changes

5.4 75 of B2B buyers now use social media to be more informed on vendors

% 90 of decision makers say they never respond to cold outreach

% people are now involved in the average B2B buying decision

Offer news, insights and job opportunities Because LinkedIn members expect you to

88 71 % 68 % %

Members on

LinkedIn would

follow companies

they’re interested in

Members on

LinkedIn follow

companies for news

& insights

Members on

LinkedIn follow

companies for jobs

Only 20% is

acitive!

Adapt:

How does that look on

LinkedIn?

Great companies, are always evolving.

They’re never finished and never fully

developed. Each day presents an opportunity

to learn more, do more, grow more.

Permanent beta is a lifelong commitment to

continuous growth.

Reid Hoffman

ENGAGE

Your brand &

Your followers

Nurture your followers &

target audiences

Build Engage Recruit

Build and Engage is more important than ever Because audiences expect/want it this way

Do what you do best

Applied

Aware Not

Aware

Familiar Interested

LinkedIn-impacted hires are those who have been hired AND updated their LinkedIn Profile

3-5 Months required to provide complete results

Screen Hired Updated

LinkedIn

Profile

Impacted Hire Points of LinkedIn Influence

Influencing on the Decision Path will pay off help them to form positive feelings and thoughts about you.

Awareness

Consideration

Conversion

The more they see you, the more they know you

The more relevant your content, the more likely they are to consider converting

The more personalized the experience, the higher the likelihood that people converting are a good fit

Media: Frequent, Relevant and Personal 3 key things that will help you to convert

Awareness

Consideration

Conversion

• Recruitment Ads • Sponsored Updates • Sponsored Jobs

• Premium Career Page • Talent Direct • Sponsored Updates

• Sponsored Jobs • Talent Direct • Sponsored Updates • LCLP

Use the right solution, for every step of the

journey Each one is developed for a purpose

Return on investment from

Inbound Marketing is increasing

year on year.

Why?

1. Marketers are better

equipped and educated.

2. Audiences expect to be

marketed to in this way.

HubSpot – State of Inbound 2014

85 Marketers who state they are practicing inbound rose from 60% last year to 85%

13x Marketers who have prioritized

blogging are 13x more likely to

enjoy a positive ROI

Inbound Recruitment Marketing Increases ROI Because audiences expect/want it this way

%

The top performers are

listening to their audiences,

adapting and investing in:

..and are seeing positive ROI

1. Focusing on building their brand &

LinkedIn follower base.

2. Sharing relevant, engaging content.

3. Empowering employees.

Great companies, are

always evolving. They’re

never finished and never

fully developed. Each day

presents an opportunity to

learn more, do more,

grow more. Permanent

beta is a lifelong

commitment to continuous

growth.

Reid Hoffman

This is not a campaign, It’s a commitment Just to mange expectations

Act:

Build a strategy and find the

solution that fits your needs

Media influencing and driving your audience

Generate leads - Recruit actively - Candidates apply actively

Converting the right audiences

Ads Sponsored Updates LandingPages Employee Profile Ads

Jobs Recruiter Seat Lead Capturing Page

Talent Direct

Let media work for you and impact your results

Michel van Eijnatten Marketing and Communication

Manager

Maandag and Whoohoo

The Maandag Story

“The best recruiters act like

marketers”

Thank you from LinkedIn Benelux Staffing