Welcome to tWelcome to t‘Socially’ Em

Channel

Channel Focus WesI t ti tIntercontinenta

9th & 10th

the Webinar: the Webinar: mpower your Partners

stern Europe 2011l H t l Gal Hotel, Geneva November

Socially Empower yo

Workshop Leader: Oli i ChOlivier Choron, Founder and CEO, purecha

our Channel Partners

annelapps

Content

• About purechannels and purec

• Social media is here to stay

How social media is being use• How social media is being use

• How social media could be use

• How to socially empower your

channelapps

dd

ed

partners

purechannels p• Formed in 2003, now with a team

• UK-based IT channel marketing

• Delivering pan-European projecDelivering pan European projec

• Emphasis on ‘everything channe

m of 12 staff

agency

cts to many large global IT customerscts to many large global IT customers

el’ – consulting and programs

purechannelappsp ppGoal:

To deliver innovative channel-foc

better influence and collaborate wbetter influence and collaborate w

Flagship solution:

Launched in June 2011, socialo,

enables vendors to target and de

users via their partners’ social m

cused applications that help vendors

with their channel partners.with their channel partners.

ndemand® is a unique solution that q

eliver social media content to end-

edia networks.

Social media is here to stay

Social media is here to stay

How social media IS bein

• 73% of execs. are influenced

• 40% of executives use social m40% of executives use social m

• 60% of business decision mak

make better product decision

• Organisations with a coordinatg

drive 30% more enquiries

• Social media drives a 5% incr

conversion

g used. THE FACTS: g

by social networks in decision making

media ‘many times’ a daymedia many times a day

ers say branded content helps them

ns

ed social media strategygy

rease in sales lead to closed business

Sources: Socialcast / SiriusDecisions

How social media IS bein

• To keep track of peers and col

• For easy access to thought leaFor easy access to thought lea

• To access information that can

• To find out about individuals, c

• To get easy access to learningg y g

• To find out what others think o

• To aid decision making

g used. By users: g y

lleagues

adershipadership

n’t be found elsewhere

companies and solutions

g and professional developmentg p p

of products, vendors or approaches

How social media IS bein

• To increase brand awareness

• To create demandTo create demand

• To aid partner management

• To service customers

• To profile other businesses andp

• To monitor competitor activity

• To influence decision making

g used. By businesses: g y

d individuals

g

But what are we, the vend,

• Pushing our content through ou

• Create beautiful YouTube videoCreate beautiful YouTube video

• Trying to reach out to new part

• Trying to build some presence

• Testing the watersg

• To create a direct social med

• Are we truly leveraging the p

• Are we truly leveraging the ny g g

• Have you thought about yo

dors, REALLY doing? , g

ur own Twitter/ Facebook accounts

os and wait for clicksos and wait for clicks

tners

dia strategy?

power of social media?

network of our partners?p

our partners’ LinkedIn accounts?

2 months trial with Trend

• Limited trial in Summer 2011: 2

• 18 partners were active (60%)18 partners were active (60%)

• This generated more than 12,6

• 58 English posts were reposted

reposted 8 or 9 times.p

• These posts generated more th

• The most successful post was

possible/relevant partners) andp p )

Micro

28 EMEA partner companies joined

and added 36 social media accountsand added 36 social media accounts

600 ‘indirect followers’

d 260 times in total, and many were

han 2,100 clicks!

reposted 12 times (out of 12

d generated 170 clicks.g

How to socially empowery p

Two w

EDUCATIONUC O

r your channel partners?y p

words:

and CONTENTa d CO

Your partners: Your sociap

EDUCATION• Create a training/ best practice• Create a training/ best practice

• Make it easy for your partners

• Get involved with social me

• Get trained on social mediaGet trained on social media

• Leverage your news/ content/ i

• Educate your partners to educa

al media trusted advisors

e programme for your partnerse programme for your partners

to:

edia

aa

info fluidly and in real-time

ate their audiences

Your partners: Your sociap

CONTENT IS KING• 27 million pieces of online cont• 27 million pieces of online cont

• 1 in 5 social media messages

• 60% of content-sharing messa

brand or product by namebrand or product by name

• 92% of marketers say that con

or “somewhat effective” for SE

al media trusted advisors

tent are shared dailytent are shared daily

include links to content

ges specific to an industry mention a

tent creation is either “very effective”

O

Your partners: Your sociap

WHAT CONTENT?• Don’t assume• Don t assume

• All your content WILL work, as

• Case studies, whitepapers, ma

comparative tables etc will allcomparative tables, etc. will all

interactions, leads and deals (i

al media trusted advisors

suming it reaches the right audience

arket research reports, statistics,

generate interest and potentially generate interest, and potentially

f in the right hands).

Your partners: Your sociap

CONTENT, CONTENT, CON• Widen the source of content cr• Widen the source of content cr

• Widen the reach of content – u

• Engender collaboration – embe

channels to create and share vchannels to create and share v

• Target relevant content in relev

• Integrate your messaging into

• Facilitate partner advocacy emFacilitate partner advocacy, em

al media trusted advisors

NTENTreation decentralise contributionsreation – decentralise contributions

use your partners as conduits

ed social media into the fabric of your

valuable contentvaluable content

vant places

your partners: touch more end-users

mpowering them as trusted advisorsmpowering them as trusted advisors

Thank you.

For more information contaFor more information, conta

Oli i ChOlivier Choron01424 774925 / 07876 4724olivierc@purechannelapps.

actact

461com

Thank you for yThank you for y

For upcoming webinarcommunity co

http://channelfop

your attendanceyour attendance

rs and topical channel ontent go to:

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