Socially Awkward: Learning to Navigate Web and Social

Technologies

Cultural Alliance of Southeastern Michigan

Annual Meeting • April 21, 2010

Devon M. AkmonDeputy Director, Arab American National Museum

http://www.arabamericanmuseum.org

Social Technologies

“Concentrate on relationships, not the technologies.”

“Social networking sites and virtual worlds are by definition about the facilitation of relationships with technologies.”

Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.

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Listening – What Are People Saying?

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Join The Conversation

Advertising is not talking, it's shouting. Advertising thrives on repetition. The two main measures are reach (the gross number of individuals screamed at) and frequency (the number of times each person hears the shout).

Social technologies have revved up the word-of-mouth dynamic, increasing the influence of regular people while diluting the value of traditional marketing.

Li, Charlene Li and Josh Bernoff. Groundswell: Winning in a World Transformed by Social Technologies. Harvard Business School Press, 2008.

http://www.arabamericanmuseum.org

Join The Conversation

• Build an audience.

• Emulate celebrity chefs (e.g. be transparent and share information).

• Go behind the scenes.

• Own your bad news.

Fried, Jason and David Heinemeier Hansson. Rework. New York: Crown Business, 2010.

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Participation – Online And In The Museum

Other Tools For Information Dissemination

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1. Part of the iTunes Store

2. Free content provided by universities, museums, and public media organizations from around the world.

3. Accessible 24 hours per day, 356 days per year.

iTunes U

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1.Manage your local listing on Google

1.Show potential customers coupons, add videos and photos, and even post real-time updates.

1.Review analytics

Google Local Business Center

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1. AdWords are displayed along with Google search results when someone searches using one of your keywords.

1. A variety of ad formats, including text, image, and video ads.

1. Track ad performance using reports.

Google AdWords

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1. Custom applications

1. Mobile Website

1. Location-based applications (e.g. Foursquare)

Looking Forward

MobilityBased on the current rate of change and adoption, the mobile web will be bigger than desktop Internet use by 2015. 1

1. Research. The Mobile Internet Report. Morgan Stanley and Co. Incorporated, Dec. 15, 2009. Web. April 17, 2010.

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Looking Forward

Raising new funds.

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Devon AkmonDeputy Director, Arab American National Museum

☎ 313.624.0208dakmon@accesscommunity.orghttp://www.arabamericanmuseum.org

http://www.devonakmon.com

http://www.twitter.com/snugglecore

http://www.linkedin.com/in/devonakmon

http://www.slideshare.net/akmon

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