socialize ir
TRANSCRIPT
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C R I T I C A L C O M M U N I C A T I O N S
C R I T I C A L C O M M U N I C AT I O N S
Socialize IR©
Investor Relations Meets Social Media
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C R I T I C A L C O M M U N I C A T I O N S2 Socialize IR©
629Publicly traded companies use
social media for investor relations- Q4 Websystems, June 2011
Use Twitter for IR Purposes - Q4 Websystems, June 2011
% of journalists use Twitter, Facebook or blogs on a daily basis
-TEKGroup, January 2011
Financial professionals believe social media has significant
future potential
2/3 business journalists & bloggers have written a story that originated from a
social media post-Brunswick Group, April 2011
Have a personal or business profile on a social network
Institutional investors read financial blogs
-Rivel Research, Sept. 201049%
56%
-American Century Investments, Feb. 2011
90%
421
86%
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C R I T I C A L C O M M U N I C A T I O N S3 Socialize IR©
Is Your IR Program Ready for the Social Media Revolution?
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C R I T I C A L C O M M U N I C A T I O N S4
The Socialize IR Strategic Approach
Socialize IR©
•online content monitoring program
Initiate
•the company’s identity on social websites and platforms
Secure
•industry’s use of social media channels
Research
•influential bloggers, journalists, customers and competitors
Identify
•Reg FD compliant disclosure policy and outreach strategy
Develop
•website to accommodate social media channels
Revamp
•online through approved channels
Engage
•results through pre-determined metrics
Measure
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C R I T I C A L C O M M U N I C A T I O N S5
Why Socialize IR?
Socialize IR©
•with experienced IR and social media professionals
Partner•ex
ternal communications through a variety of channels
Unify
•the reach of your existing outreach program
Expand
•the Street, shareholders, media, customers and employees
Engage
•ongoing conversations about your company
Drive
•measureable results and valuable insight
Collect