socialbakers_professional_services_social_insights
DESCRIPTION
Socialbakers_Professional_Services_Social_InsightsTRANSCRIPT
Robin Caswell,
Head of UK, TR and MEA
Help businesses better understand
their social media data, optimise
measurement and develop tactics
and social media strategies,
based on qualitative
and quantitative analytics.
Intro
SOCIAL MEDIA MARKETING CONSULTANCY
Case Study: ANZ Bank
To compare their performance with performance of key
competitors in 2 markets & to see how the brand is doing
in each market & to check what platform is better for customer
care & Publishing and ads optimization
Case Study: Lenovo
To compare their performance with performance of key
competitors in 2 markets & to see how the brand is doing
in each market & to check what platform is better for customer
care & Publishing and ads optimization
Digital
Command Center
Digital Command Center
Nestle Testimonial – DAT Center
https://www.youtube.com/watch?v=sTqPKyJ6YSM&list=PLFP6htnudTLTNDzb6u-jNRYuxlYIEPqsF
“It is important for us to have a partner like Socialbakers to help and support us in detecting, analyzing, reporting the trend & performance of our brand according to the strategy on local & global scale.” Andrea Galli, Nestle
Digital Command Center
Command Centers
High Level Visualisation of KPIs
Real-time Listening & Engaging
COMMAND
CENTER
Social
Advertising
Social
Publishing
Social
Listening
Top Content
Audience
Analysis
Social Trends
Customer
Response Rate
Comparative
Benchmarking
Social
Analytics
E-Commerce
Web Analytics
Marketing
Marketing
Automation
Comparative
Benchmarking
3rd Party
Applications
What can a Digital Command Center show you?
Sample: Learn About Your Audience
Sample: Your Best Content
Sample: Social Customer Care
Sample: Event Buzz
Sample: Event Buzz
Sample: Crisis Management
Sample: Make Insight-Driven Decisions
Thank You!
Robin Caswell,
Head of UK, TR and MEA