social value system for e-gov
DESCRIPTION
A social value system for e-government presentation as part of the executive MBA class lecture @ EPFL Lausanne October 2009TRANSCRIPT
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 1
A social value systemfor e-government
Peter H. Reiser
Sun Microsystems Inc.
Switzerland
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 2
Agenda
• Internet history
• Web 2.0 and cultural Paradigm shifts
• How to build vibrant communities
• Case Study: SunSpace
• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 3
Agenda
• Internet history• Web 2.0 and cultural Paradigm shifts• How to build vibrant communities• Case Study: SunSpace• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 4
Web 1.0 - Have Lunch or 'Be Lunch'
community Technology Processes Hope
Consumer to business
• Standardization of Technology
• 'Under served'• .com bubble
– Scared about dis-intermediation
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 5
Web 2.0 – Exhibitionism & Mashup
Netvibes.com
Community Tagging Technology Processes Semantic Web Community Equity Open Source Social Networking
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 6
Web Next – Participate and Win !
Community Social Media Technology Processes
Semantic Web Social Equity Open Source
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 7
Agenda
• Internet history• Web 2.0 and cultural Paradigm shifts• How to build vibrant communities• Case Study: SunSpace• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 8
Web 2.0 Paradigm Shifts
• Web centric • Pull and push • Downloads &
hits • Read-only
• People centric• Mash-up• Social Value
• Read/Write
Dot Com Web 2.0
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 9
Cultural Paradigm Shifts
Know-How
Knowledge is Power
Communication
Know Who knows how
Sharing is Power
Communities
Old World New World
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 10
Agenda
• Internet history• Web 2.0 and cultural Paradigm shifts• How to build vibrant communities• Case Study: SunSpace• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 11
How to build vibrant communities
Architecture
Methodology
Value System
Community 1 Community 2 Community n
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Executive Master in e-Governance (e-Gov) 2008/09
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Architecture
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 13
Architecture
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 14
Methodology
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Executive Master in e-Governance (e-Gov) 2008/09
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Methodology
MMFIMake Me Feel Included
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Executive Master in e-Governance (e-Gov) 2008/09
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MethodologyWIIFM
What Is In It For Me ?
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 17
Value System
Architecture
Methodology
Value System
Community 1 Community 2 Community n
Architecture
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Executive Master in e-Governance (e-Gov) 2008/09
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Social Value / Community Equity
• Social reputation
• Who can I trust ?
• What is my status in the community ?
• What is in it for me?
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Value SystemMMFV
Make Me Feel Valued
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Community EquityCONTRIBUTION
EQUITY
AttachmentsWiki
BlogsIP
SKILLS EQUITY
Skills Tags
PARTICIPATIONEQUITY
RateComment
Re-useTags
ROLE EQUITY
Reputation
My Value
PersonalEquity
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Information Equity
Content Content Activities Activities People People
createmodifydownloadviewratecommenttag
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Executive Master in e-Governance (e-Gov) 2008/09
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Personal Equity
my Community Equitymy Community Equity Activities Activities Me Me
ContributioncreatemodifyTag
Participationviewratecommentreuse
People People
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Executive Master in e-Governance (e-Gov) 2008/09
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Use Cases• Show all Contribution
Tags of a user ordered by Tag Equity (Social value of a tag)
• Show all Contributions from user ordered by Information Equity (Social value of an information)
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Tag Equity
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 25
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
Info 4 IQ=40
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 26
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
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Executive Master in e-Governance (e-Gov) 2008/09
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Use Cases• Show the top xx
information for tag x
• Show the top xx experts for tag x
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 28
Agenda
• Internet history• Web 2.0 and cultural Paradigm shifts• How to build vibrant communities• Case Study: SunSpace• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 29
What is SunSpace ?• A concept and
architecture designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
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Executive Master in e-Governance (e-Gov) 2008/09
© 2008/09 Community Equity 30
What is SunSpace ?• A concept and
architecture designed to build and nourish vibrant communities within an organization.
• The architecture of SunSpace promotes participation and nurtures organic development of knowledge in communities
• Calculates “community equity” for people, communities and content as a means to promote participation
• Integrates with existing knowledge bases and repositories in an organization
• Promotes sharing and focuses on and satisfies individual needs of participants
25'000 users 500+ communities 10X growth in 6 month Secure Enterprise Wiki Architecture, Methodology, Value System
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MyProfile
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Communities
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Search
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Executive Master in e-Governance (e-Gov) 2008/09
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Agenda
• Internet history• Web 2.0 and cultural Paradigm shifts• How to build vibrant communities• Case Study: SunSpace• Workshop/Brainstorming
• A social value system for e-gov
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Executive Master in e-Governance (e-Gov) 2008/09
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Value System for e-gov
Web 2.0 gives a 21st century spin on
Abraham Lincoln's adage: 'Government of the people, by the people for the people'.
Reference:http://www.egov.vic.gov.au/index.php?env=-innews/detail:m2654-1-1-8-s-0:n-1753-1-0--
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Executive Master in e-Governance (e-Gov) 2008/09
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Value System for e-gov
• Audience– Citizens ?
• Ontology– Geographic ?
• Value Model - What is in it for me– Recognition, Incentive ?
• Quantitative measure ?– http://www.egovernment.ch/de/aktuell/wettbewerb.php
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Executive Master in e-Governance (e-Gov) 2008/09
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Reasons• # Web 2.0 gives government new ways to hear the voice of the citizen and to talk with them in a
different type of dialogue. The online environment becomes an additional means by which analysts in government can tap into public opinion as a way of improving service design and delivery.
• # The social web, can be a bell-weather for broader, societal trends, that offers government a new way of listening to the conversation so as to glean new insights as they are forming. It's a form of real time, rapid public polling.
• # Web 2.0 offers government a modern interface with which to re-establish the 'public town square' by creating the space for disparate voices to be heard and to be connected to each other.
• # Government can act as creative broker by opening up access to government information and data and facilitating opportunities for new and unexpected community driven initiatives to emerge or for new opportunities for business to value/add and create new services.
• # It recognises and welcomes the power shift that occurs when mobile communications in particular empowers citizens with an 'on the spot' advantage to broadcast an image or tweet an event before the official announcement or press release. Because Web 2.0 tools can act to contest the space for authority once the sole preserve of government or officialdom, it makes sense for government to facilitate a partnership culture for this to occur.
• # All of these elements serve to welcome into the mix of government consultative processes a new creative energy drawn from different social sub-cultures and therefore new ways of thinking – it's a new front door to government.
• # It can be a force for organisational cultural change because it creates new ways of doing things that can lead to a reinvigoration of internal government processes.
• # The transparency and accountability of the process may strengthen citizen goodwill towards government.
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Executive Master in e-Governance (e-Gov) 2008/09
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Example
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NetworkingPeter H. Reiser
+41 79 406 42 91 [email protected]://twitter.com/peterreiserhttp://blogs.sun.com/peterreiser
http://www.linkedin.com/in/peterreiserhttp://facebook.com/peterreiserSkype: peterreiser.. and many more like friendsfeed, identi.ca, plaxo, xing, slideshare, delicio.us....