social value of design invention & innovation design is basic to all human activity
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Social value of Design Invention & Innovation Design is basic to all human activity A problem solving activity Challenge to standards Overcoming limitations & Blocks. Design must be informed by Ecological Social Economic & Political environment. Good responsible design - PowerPoint PPT PresentationTRANSCRIPT
Social value of Design Invention & Innovation
• Design is basic to all human activity
• A problem solving activity
• Challenge to standards
• Overcoming limitations & Blocks
Design must be informed by
• Ecological• Social
• Economic &
• Political environment
Good responsible design should develop tools & abilities to facilitate;
1. Teaching & Training
2. Medicine, Surgery & Hospitals
3. Sustainable Human Life Under Marginal Conditions
4. Experimental Research
5. Breakthrough Concepts
A Good Responsible designMediated communication
Should not encourage or portray;
1. Stereotypes2. Lying
3. Children in inappropriate ways4. Violence5. Nudity
6. Women as sexual objects7. Inappropriate social behaviors
8. Oppression9. Cruelty towards animals
10. Discrimination on the basis of gender, color, race, nationality or religion
11. Insensitivity to ecological issues
A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol.
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition
Celebrity endorsements – using well known people to promote their product
Product comparison – showing how their product is superior to another
Price comparison – showing how their product is a better deal than another
Selling a dream or lifestyle – showing how their product will make your dreams come true
Selling with sex – showing how their product will make you popular with the opposite sex
Selling sentiment - connecting their product to cherished emotions
Celebrity endorsements
Celebrity Endorsement
What Is Good/Bad Taste?
Given: Mainstream, Manufactured, the make belief world,Print & electronic media, film, architecture, advertizing
• You are what you have. Our life can change if we buy different• Anxiety about money, discontent, Fear, Inadequacy
• Persuasion by showing transformed people, images of alternative way of life
• Envy, Manufacturing Glamour• Model is the god/goddess, Perfected humans
Mediated communication
Issues• Milk, Water, Ice cream, Tobacco, Soft drinks, Junk food, medicines
Acquired: Classical, Generational, Continuity, History & HeritageSound; language, literature. Image; icons (Buddha, Jesus)
Architecture; monumentsFine Arts
Unmediated communication
Limitations
• Biological
• Habit
• Morality
Blocks
• Perceptual• Emotional
• Associational• Cultural
• Professional• Intellectual
• Environmental
We all experience the above blocks
Fountain: Marcel Duchamp
Wheatfield & crows. Vincent Van Gogh
Sleep: Salvador Dali
How to look at an imagePlan of study
1. The image, genre, medium, size2. Source of subject3. Setting; location, description4. Arrangement; composition, hierarchy5. Centre of interest within work6. Supreme motive; theme, artist view7. Color; light & shade, symbolism8. Texture9. History; when/where/why10.The artist; biography, influences, style
Elements of Design
• Composition • Line, Planes
• Shape and Form
• Space
• Color
• Texture
Principles of Design
• Balance• Contrast• Emphasis• Harmony• Variety• Unity• Gradation• Movement• Rhythm• Depth• Proportion
Midterm Exam
1. Geometries of being2. Ways of seeing
3. Advertising Image
Gestalt laws, elements & Principles of Design
Film: The seventh seal by Ingmar Bergman