Fact Sheet - May 2012

1 NBA: Lakers vs. Thunder (TNT) 2,354,6902 NBA: Celtics vs. Heat (ESPN) 2,253,9203 2012 Billboard Music Awards (ABC) 2,008,6104 UEFA Champions League Finals (FOX) 1,993,5805 NBA: Lakers vs. Thunder (TNT) 1,611,4006 NBA: Lakers vs. Thunder (TNT) 1,463,4907 American Idol Season Finale (FOX) 1,356,9208 NBA: Nuggets vs. Lakers (TNT) 1,028,7709 NBA: Thunder vs. Lakers (TNT) 1,026,26010 NBA: Lakers vs. Nuggets (TNT) 1,004,880

TOP 10 TELECASTS

1 TNT 19,135,4572 ESPN 8,340,4683 ABC 7,997,7994 FOX 6,809,0865 NBC 2,593,4956 NBC Sports Network 1,968,6157 ESPN2 1,590,2118 MTV 1,265,0109 CW 1,178,78610 BET 1,051,974

TOP 10 NETWORKS

120Networks

8,101Shows

90,391Telecasts

4.86B Public Tweets(153% YOY)

168M Public Comments(N/A)

7.7M Uniques

47% (M) 53% (F)

Social TV

79.4M Tweets

# Comments# Comments

(712% YOY)

(219% YOY) 1.43M Uniques

74% (M) 26% (F)

Social TV

2.56M Comments (360% YOY)

(538% YOY)

Monthly Social TV Comments (M)

2012

Daily Social TV Comments (M)

May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May

693% YOY

1020304050607080

!"#"#$%

!"$"#$%

!"&"#$%

!"'"#$%

!"!"#$%

!"("#$%

!")"#$%

!"*"#$%

!"+"#$%

!"#,"#$%

!"##"#$%

!"#$"#$%

!"#&"#$%

!"#'"#$%

!"#!"#$%

!"#("#$%

!"#)"#$%

!"#*"#$%

!"#+"#$%

!"$,"#$%

!"$#"#$%

!"$$"#$%

!"$&"#$%

!"$'"#$%

!"$!"#$%

!"$("#$%

!"$)"#$%

!"$*"#$%

!"$+"#$%

!"&,"#$%

!"&#"#$%

82.0M Comments

67% Primetime

1.0

2.0

3.0

4.0

5.0

6.0