BluefinSignals Fact Sheet - March 2012

1 25th Annual Kids' Choice Awards (Nick) 1,318,3202 NBA: Heat vs. Lakers (ABC) 1,003,2003 Pretty Little Liars (ABC Family) 804,3314 NBA: Heat vs. Bulls (ESPN) 619,1125 NCAA Basketball: Louisville vs. Kentucky (CBS) 613,6046 NCAA Basketball: Kansas vs. Ohio State (CBS) 585,7157 NBA: Knicks vs. Celtics (ABC) 540,2578 NCAA Basketball: UNC vs. Kansas (CBS) 500,2389 NCAA Basketball: Kentucky vs. Baylor (CBS) 409,00010 NBA: Celtics vs. Lakers (ABC) 392,662

TOP 10 TELECASTS

1 CBS 4,828,4072 ESPN 3,760,5223 ABC 3,402,1844 ABC Family 2,640,4815 TBS 1,819,6986 TNT 1,729,4987 MTV 1,683,4368 FOX 1,622,0679 Nickelodeon 1,541,86910 NBC 1,445,118

TOP 10 NETWORKS

112Networks

8,034Shows

86,732Telecasts

4.45B Public Tweets(178% YOY)

135M Public Comments(N/A)

6.4M Uniques

46% (M) 54% (F)

Social TV

50.3M Tweets

# Comments# Comments

(965% YOY)

(359% YOY) 827K Uniques

71% (M) 29% (F)

Social TV

1.40M Comments (214% YOY)

(153% YOY)

Monthly Social TV Comments (M)

2012

Daily Social TV Comments (M)

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

10

203040506070

965% YOY

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51.7M Comments

53% Primetime

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