Fact Sheet - June 2012

1 NBA Finals, Game 5: Thunder vs. Heat (ABC) 6,307,4302 NBA Finals, Game 4: Thunder vs. Heat (ABC) 3,934,9603 NBA Finals, Game 1: Thunder vs. Heat (ABC) 3,744,7104 NBA: Celtics vs. Heat on June 9 (ESPN) 3,074,2805 Euro Cup Quarterfinal: Italy vs. England (ESPN) 3,052,9406 NBA Finals, Game 2: Thunder vs. Heat (ABC) 2,897,7107 NBA: Celtics vs. Heat on June 7 (ESPN) 2,677,3608 NBA Finals, Game 3: Thunder vs. Heat (ABC) 2,248,8309 2012 NBA Draft (ESPN) 2,035,72010 NBA: Celtics vs. Heat on June 3 (ESPN) 1,980,400

TOP 10 TELECASTS

1 ESPN 30,964,4622 ABC 21,036,7303 ESPN2 5,597,3464 MTV 4,513,1315 TNT 3,673,5006 NBC 3,538,8447 ABC Family 3,141,7218 VH1 1,524,0189 BET 1,078,57110 USA 1,037,311

TOP 10 NETWORKS

120Networks

7,964Shows

86,513Telecasts

4.64B Public Tweets(122% YOY)

112M Public Comments(N/A)

9.5M Uniques

48% (M) 52% (F)

Social TV

101.7M Tweets

# Comments# Comments

(814% YOY)

(226% YOY) 1.21M Uniques

80% (M) 20% (F)

Social TV

1.89M Comments (N/A YOY)

(N/A YOY)

Monthly Social TV Comments (M)

2012

Daily Social TV Comments (M)

Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

829% YOY

20

40

60

80

100

!"#"#$%

!"$"#$%

!"&"#$%

!"'"#$%

!"("#$%

!"!"#$%

!")"#$%

!"*"#$%

!"+"#$%

!"#,"#$%

!"##"#$%

!"#$"#$%

!"#&"#$%

!"#'"#$%

!"#("#$%

!"#!"#$%

!"#)"#$%

!"#*"#$%

!"#+"#$%

!"$,"#$%

!"$#"#$%

!"$$"#$%

!"$&"#$%

!"$'"#$%

!"$("#$%

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103.6M Comments

56% Primetime

2.0

4.0

6.0

8.0