social thought leadership for customer attraction
DESCRIPTION
You made an investment in the people and content that reflect the thought leadership of your company. Move that thought leadership out to the social media networks to convey customer value and attract new customer prospects.TRANSCRIPT
© 2011 Social Media Moves 1
COMPANY PAGE ENHANCE PROFILES PROFILES
YOU INVESTED IN YOUR THOUGHT LEADERSHIP.
NOW MAKE IT PAY OFF IN SOCIAL MEDIA
TO ATTRACT YOUR CUSTOMER PROSPECTS.
© 2011 Social Media Moves 2
SOCIAL THOUGHT LEADERSHIP MOVES YOUR VALUE
OUT TO WHERE CUSTOMERS ASSESS, ENGAGE AND BUY.
KEY BENEFIT
LEVERAGES YOUR EXISTING INVESTMENTS IN PEOPLE AND CONTENT TO ATTRACT CUSTOMER
PROSPECTS.
© 2011 Social Media Moves 3
REPRESENTS A “LOW BARRIER OF ENTRY” TO SOCIAL MEDIA AT MINIMAL RISK.
KEY BENEFIT
NO NEED TO INVOLVE YOUR IT DEPARTMENTOR COMMIT TO COSTLY WEB DEVELOPMENT.
© 2011 Social Media Moves 4
CONVEYS YOUR EXPERTISE AND VALUETHAT BUILDS CUSTOMER TRUST.
KEY BENEFIT
RECEPTIVE POINT OF ENTRY TO SALES CONVERSION.
© 2011 Social Media Moves 5
REPRESENTS A FAST TRACK SOCIAL “PROOF OF CONCEPT”
KEY BENEFIT
GAINS EARLY SUPPORT FROM KEY STAKEHOLDERS
TO FUND AND SCALE SOCIAL MEDIA EFFORTS.
© 2011 Social Media Moves 6
THOUGHT LEADERSHIP SERVES TO “BASELINE” A SOCIAL MEDIA STRATEGY.
KEY BENEFIT
PROVIDES A CLEAR ROADMAP TO DRIVE TACTICAL EXECUTIONS.
© 2011 Social Media Moves 7
COMPANY PAGE
ENHANCE PROFILES
PROFILES
MAXIMIZES LINKEDIN AND GOOGLE TO ENGAGE CUSTOMERS
YOUR THOUGHT LEADERS
CUSTOMER PROSPECT
© 2011 Social Media Moves 8
CONTENTUPDATES
CONTENT SEARCH
OPTIMIZATION
ENHANCE PROFILES
WHITE PAPERDOWNLOADS
SLIDESHOWSAND VIDEOS
PERSONALLEARNING
REPURPOSES THOUGHT LEADER CONTENT
© 2011 Social Media Moves 9
COMPANY PAGE
RBS Featured Products
A COMPANY WEBSITE INSIDE LINKEDIN
BRANDEDCONTENT
AD BANNERS
PRODUCTSAND
SERVICES
CUSTOMERRECOMMENDATIONS
© 2011 Social Media Moves 10
PROFILES YOUR THOUGHT LEADERS BECOME “FINDABLE”
BRANDED PRODUCTSAND SERVICES
THOUGHTLEADERSHIPLINKS
THOUGHT LEADER BIO
© 2011 Social Media Moves 11
COMPANY PAGE ENHANCE PROFILES PROFILES
BE WHERE YOUR CUSTOMERS ARE.
EMAIL OR CALL TO LEARN MORE.
GLENN [email protected]
1.708.420.3170