social tagg pitch deck crowdfunder_20130906
DESCRIPTION
TRANSCRIPT
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Better Networking. Better Events.
SocialTagg.com @SocialTagg
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The Event Organizer’s Problem
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The Networker’s Problem
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No more missed opportunities
The Solution
Up to date contact info
No more lost cards
Quick Event Check-In
Event Analytics
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The Market
$263 BillionEvents
$151 BillionEvent Planning & Production
$1.27 MillionAverage Events Budget
Per Organization in 2011
1.8 Billion Events
• Corporate Meetings
• Trade Shows
• Conventions
• Congresses
• Business Events
$574 MillionSocialTagg
Market Share
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How to Use SocialTagg
Create Profile. Share Your Badge.Scan Their Badge.Check Into Events.
Add Contacts.
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Product Roadmap
Grow Engineering Team
Event Check-In TaggRank1 2 ContactlessConnections3
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Comparables
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Integrated Solution Superior technical team Low Friction1 2 3
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Business Model
Grow Engineering Team
Charge event organizers to use our platform.
Sell premium version of mobile app
Monetize event check-ins
1 2 3
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Marketing & Biz Dev
Event Marketing Social MediaBiz Dev
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How Will We Scale?
1. Platform built on Heroku (AWS)
2. 90 day free trial for check-in
platform
3. Mobile apps always free
4. API Publication
5. Apps are viral
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A La Carte Pricing
Over 5,000
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Subscription Pricing
Over 5,000
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Financial ProjectionsYear 2013 2014 2015 2016 2017 2018Revenue
# of Free Events 50 400 2,400 7,200 10,800 14,040
# of Small Events 5 45 315 945 1,418 1,843
Small Event Organizing Revenue $49.95 $449.55 $3,146.85 $9,440.55 $14,160.83 $18,409.07 Small Event Check-In Fees $- $2,745.23 $19,216.58 $57,649.73 $86,474.59 $112,416.96
#of Medium Events 2 18 126 378 567 737
Medium Event Organizing Revenue $99.98 $899.82 $6,298.74 $18,896.22 $28,344.33 $36,847.63 Medium Event Check-In Fees $- $10,683.09 $74,781.63 $224,344.89 $336,517.34 $437,472.54
# of Large Events 1 9 63 189 284 369
Large Event Organizing Revenue $99.99 $899.91 $6,299.37 $18,898.11 $28,347.17 $36,851.31 Large Event Check-In Fees $- $40,223.30 $281,563.07 $844,689.20 $1,267,033.79 $1,647,143.93
# of Extra Large Events - 1 9 36 72 94
Extra Large Event Organizing Revenue $- $299.99 $2,699.91 $10,799.64 $21,599.28 $28,079.06 Extra Large Event Check-In Fees $- $34,825.00 $313,425.00 $1,253,700.00 $2,507,400.00 $3,259,620.00
# Attendees 6,104 58,662 410,436 1,276,317 2,004,494 2,605,842
# Premium Mobile Apps Sold 122 1173 8209 25526 40090 52117
Total # Events 58 473 2913 8748 13140 17082
Total Organizing Revenue $249.92 $2,549.27 $18,444.87 $58,034.52 $92,451.60 $120,187.08
Total Check-In Fee Revenue $- $88,476.61 $688,986.27 $2,380,383.81 $4,197,425.72 $5,456,653.43
Premium App Revenue $120.86 $1,161.51 $8,126.63 $25,271.08 $39,688.97 $51,595.66
Total Revenue $370.78 $92,187.39 $715,557.77 $2,463,689.41 $4,329,566.29 $5,628,436.17
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Karim Varela – President
• Director of Engineering, Tinder• BA Computer Science, UCSB + MBA, University of Florida
The Team
John Baumbach – Chief Server Architect
• Director of Systems Development, Fandango• BS Computer Science, California State University, Northridge
Jeffrey Mock – VP Engineering / iOS Developer
• Lead iOS Architect, Fandango
• BS Computer Science, Loyola Marymount University, Magna Cum Laude
Jade Shyu – VP Marketing / Designer
• Internet Marketer, Design Shuffle• MA, International Studies: Business, Concordia University
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The Team Cont.Tim Feng – Director of Quality Assurance
• BS Civil Engineering, Cal Poly Pomona (Expected graduation 6/14)
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Board of AdvisorsDouglas AllanManaging Director, STACKED WinesMBA, UC IrvineMarketing & Strategy
Recruiting others …
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Karim Varela, President
Jade Shyu, VP Marketing
[email protected] SocialTagg.com@SocialTagg
Questions?
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Appendix Slides to Follow
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Competition
Low Friction
Differentiation
Bizzabo
Event Expertise
Connection Focus
Ease of Use
CardMunch
EventBrite Bump
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Revenue Source #1We charge event organizers fees based on the number of expected attendees.
2013 Projected Revenue
1 – 50
51 – 499
500 – 4,999
Over 5,000
Expected Attendees
Fee
Free
$50
$500
$5000
$0
$250,000
$600,000
$2,500,000
Total
$3.35 Million