social, sustainable crowd development v2

Social, Sustainable Crowd Development

Summer 2012

2012 © David Baumann and AppXCorp, LLC

Overview

• Our Mission • Why • How • When & Where • Next Steps


Then What

Happens?

Our Mission

Develop solutions for global challenges using the power of creative inspiration,

social collaboration, and competitive events.


What What is Social, Sustainable Crowd Development? “Capitalism with a Conscience”

• We provide funds and tools to develop for good causes

– Participants pick which problem they want to solve

– We assist in developing product, marketing and business plans

– Solutions given directly to the people who need them

• All who contribute receive fair compensation – Developers, artists, professionals, investors, organizers

Transforming the power of the Weekend Code-a-thon into secure, sustainable and supported solutions


Why • Under-served groups need better

technology – E.g. Charities, minorities, veterans, autism

• Industries are struggling to adapt – E.g. Music

• Lack of innovation holds entrepreneurs back – E.g. Legal

• Talent and innovation are squandered – Code-a-thon projects are developed to win

prizes, not solve problems 2012 © David Baumann and

AppXCorp, LLC

How • Events that connect top talent to those in need

– Entrepreneurs, developers, designers, lawyers – Solve sponsors’ challenges to win prizes and contracts

• Mentors assist with product and business development

– Top participants are invited to invitation-only challenges • Funded by

– Sponsors who need access to innovation – Venture Capitalists looking for new ways to invest – Donations

• Everyone wins


Where

• Virtually (Online) – Anyone, anywhere can participate – Faster to organize = rapid innovation

• In person (OffSite) – Build relationships – Provide entertainment for creative

inspiration – Access to knowledgeable mentors


When

• AppXGames #2 – THIS FRIDAY, August 17 – 19, 2012 – Online (Virtual) at AppXGames.com (live

August 13th) • More events later this year

– Online – At universities across the US


Contact Us

Questions? Ideas? Want to help? Interested in sponsoring? Let us know: • David Baumann

– [email protected] • Todd Medema

– [email protected]


mailto:[email protected]

mailto:[email protected]

Acknowledgements • Please do not think that Todd or I take credit for all of the

ideas in here. We’re just the guys who sat down and typed out the vision that emerged from so many great minds we’ve had the pleasure to meet and work with.

• Todd is our pilot for the AppXGames and we are confident that he will chart a good course

• Thank you, to each and every one of the people who helped us to see how to put everything together, and who will help us to make this a success.

• If we pick ourselves up one more time than we fall, we will succeed.


MORE


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Mobile Device and Application Factory CONTENT • Health IT • Mobile applications and device management • Executive information systems • Sourcing dashboards and workflows • Manufacturing information systems • Inventory optimization systems

EXPERIENCE • Corporate • Government • Defense • Intelligence • University

PLATFORMS • iOS • Android • Windows (e.g., Mobile, .Net, server, desktop, etc.) • Blackberry • Mobility (e.g., Symantec, Good, Sybase) • Development (e.g., Java, Objective C, .Net, Rails) • Hardware (e.g., eButton)

INFRASTRUCTURE • Technology (e.g., Dev, test, dist and production environments for every platform) • Business (e.g., MBAs to build business cases) • Law (experienced major firm equity partners to handle contracts and IP issues)

Why – AppXGames

• People need our help now

• Traditional mechanisms for donating money to charitable causes – Do not assure that money or efforts will go directly to help someone in need, and – Cause “drag” caused by bureaucracy delays and overhead

• There is no fair and efficient business, legal or sourcing mechanism for

compensating: – Developers of Apps and businesses to solve problems and generate value – Content providers (whether text, art, music, video or even ideas) – Enterprise IT Lifecycle Support required to support Appathon solutions – Security and Red Team Professionals to attack and defend solutions to assure safety,

security and privacy – Business and legal professionals needed to chart the course, and run operations

We need new and better rules and contracting vehicles to support and drive

innovation without creating barriers to crowds, swarms and sprints.


Why -- BandTwoBand • We want live music, and the opportunity to jam, at our events in a controlled

environment (e.g., when we work, we work hard, when we have fun… ;)

• The music industry has been historically undercompensated, and is struggling with the current IP system

• Efforts to fix it from the top down (e.g., Sound Exchange) have failed

• There are ways to fix it, from the ground up, using a model similar to AppXGames and HackXGames

• There’s passion and tremendous musicians available

– Every level from top name touring act to garage bands

• We’d like to explore whether there are synergies with the other Games.

• We think this is a hip name if we explore uses of wristband technologies (like Jawbone, Nike…) for music and a “rings of trust” approach to relationships and security models


Why LawXGames • We need to develop fair:

– Royalty systems

– standardized templates for sourcing and contracting

– Accelerated dispute resolution procedures

• Excellent work done to date to use as a foundation

– See, e.g., Tate Compendeum, ACC, Edgar SEC library, TechNexxus form library which will be contributed to the AppXCorp for donation/commercialization

• Need crowd sourcing to further disassemble and enrich forms with commentary and “pre-approved” alternatives down to the clause level

Once the old system is fully “broken down” (and lord knows it is broken…;) we can then build a new, better, faster and fairer system.


Sourcing System

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Why HackXGames • We cannot purport to provide “solutions” to issues involving

security and privacy and always keep leaving it to someone else to figure it out

• We need to drive consideration of these factors, with feedback, into the design and development phases

• Typical collegiate Hackathon format, developers defend and our team of professional hackers, led by Bob Weiss of Password Crackers, and a Defcon Goon, will demonstrate potential exploits and attack vectors in a safe, closed environment


mBuilding Blocks

• Our hope is to make building blocks of functionality (similar to Microsoft Lightswitch, Tiggzi, Red Foundry, etc.) that will bring mobile app development, using a standarded mobile health standard (like mHealth) closer to something “non-geeks” can work with

• Currently have offers open to Nike, Exadel/Tiggzi, Red Foundry and Verizon; and will be approaching AT&T, Jawbone and others this week – If anyone is interested in working with us, please


mArt/Hair/Fashion/Self-Esteem

• Do you want your appearance and self-esteem limited to blond, brunette, redhead….in your electronic records? – Help us crowd source

• the next gen open standards for electronic hair, fashion, self-esteem, wellness

• Fun new applications that help anyone explore the world of art and fashion, and help veterans and retired athletes transition to civilian life

• Ideas for how geeks get dates (just kidding, sort..;)

• We want to have creative talent available to help with design, marketing, packaging…

• We have sponsors (e.g., Zohra Salons) willing to donate seminars, training, tools, resources and prizes for solutions


FOCUS • One master event coordination team

– little incremental additional effort /additional vertical

– Net: some efficiencies offset extra efforts

• Separate teams run each vertical – e.g., AppX, BandX, HackX, LawX, ArtX, BandTwoBand

• Biggest benefit: development of relationships and exchange of ideas, information and education between different groups

• Biggest 2nd benefit: increasing the population of women and historically disadvantaged people at events and allowing for more collaboration between different regions


Power vs Capacity • Appathon/Hackathons focused on apps or startups alone can

create great power (like windmills)

• But, they don’t create the capacity to provide secure and sustainable solutions, to real problems, that are assured to be safe and effective

– It’s asserted by environmental activists that not a single US coal-fired or nuclear power plant has been or would be decommissioned or delayed based on any, or every, windmill.

Sustainable secure solutions require capacity, not just power


social, sustainable crowd development v2

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