social strategy & the landscape of modern warfare
DESCRIPTION
As digital marketers, we’re constantly thinking about how to harness the power of social to incite mass awareness and participation for brands, products and ideas. But what if the idea is to topple a government? To start a war? Learn how social media is altering the landscape of modern warfare. SXSW 2014.TRANSCRIPT
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Social strategy & modern warfare As digital marketers, we’re constantly thinking about how to harness the power of social to incite mass awareness and participation for brands, products and ideas. But what if the idea is to topple a government? To start a war?
Photo credit: Michael Christopher Brown, Magnum, for the New York Times
amy brown, [email protected] @amy_p_brown
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“The future of war is about winning people, not territory.” - Brig. Gen. James B. Linder, Commander, United States Africa Command
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If the future of war is about winning people, the tools to win will be tools of participation. Enter social media.
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From YouTube strategies to memes, social media is being used not only by civilians to drive change, but by governments, militaries and rebels alike to shift beliefs and change the dynamics of war.
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There are many factors at play in today’s constantly shifting digital landscape. With people sharing more data than ever before – how does the concept of the digital footprint change the dynamics, both good and bad?
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Much of the battlefield today sits on 3rd-world infrastructure. How does this change the way digital tools and technology are deployed?
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learn how social media is altering the landscape of modern warfare. Sxsw 2014
What are the strategies being used by governments, militaries and rebels alike to incite participation in a belief? How is social media changing the mandate of modern militaries? What are the strategies being used by governments, terrorists and civilians alike when it comes to getting people behind a belief or idea? What kinds of security risks are inherent in a landscape of channels always in beta?
