Social Start Page Proposal

Tom DoreBusiness Development

David GosseFounder, CEO

Why We’re Here

A start page solution that can help UTEP Athletics:

• Increase revenue from ticket sales

• Increase revenue from affiliate programs, sponsors, ads and donations

• Improve your search authority

• All of which leads to more ticket and affiliate sales…it’s a beautiful thing

FACT: Your website is the most valuable commodity for

connecting with your fans

Social media is awesome.

Shares, likes and follows are essential to driving engagement and building an audience.

But there’s a missing link social networks, your fans and your website.

Is Facebook blowing it?

Facebook and other social properties are demanding that you pay to reach your audience & fans.

It’s your community

As a college athletics brand, you shouldn’t be dictated to about:• How to connect

with your fans.• When you can talk

to them.• What actions the

fans can take on your behalf.

• How much money is required to reach them – for every single message.

Real-time connection drives engagement

For students, it’s all about being able to make connections in real time with real people — social media as customer service rather than marketing.

As Inigral’s report notes, “There is a difference between sharing blogs, photos, and other content about student life on social networks versus creating an online social community for students to connect with one another. According to our survey, students are less interested in hearing ‘updates from the institution’ compared to having an organized way of connecting with ‘people at the institution.’”

“Academia and Facebook are finally getting along and applicants are taking notice,” Digital Trends, May 7, 2013

Social network feeds

Original content from your team &

members

Affiliate revenue from

top online retailers

Drive deeper conversation

for fans

Configurable start page options

Your Social Start Page

Polling

JOIN THE CONVERSATION

Tim Floyd

Phil Johnson

Heather Clark

Ken DeWeese

Keitha Adams

Daniel Veale

Sean Kugler

Brandon Burris

Angela Mooney

Football Commercial Launched

The fans to "GMiners emphasize a "new era" of UTEP football, calling on et Ready".

Miner Maniacs

Miner Maniacs is an enhanced rewards program just for students. Earn points and win prizes faster!

Football Season is Coming! Why wait to buy your season tickets when you can get discounted pricing now?

Three UTEP Football Road Games Picked Up For TV

A minimum of five UTEP football games!

GET SOCIAL

TODAY’S STORIES

SET AS YOUR STARTPAGE

UTEP ATHELTICS SUPPORTERS

WHAT DO YOU THINK?

Sponsors & supporters

Orange Fever Fiesta!

August 17, 2013

Get your tickets now to the biggest event of the year!

Events & custom Group-like experiences

Ticket sale tiles

Ad tiles

Embedded search

Ubiquity

Every single time someone accesses the internet (avg. of 10X per session), a browser’s “home” tab or “start page” is accessed.

Latest News

The page will give fans instant access to tickets, the latest athletic & collegiate news, social updates and community conversations.

Engagement

Social at the core, the SSP is made to increase social engagement, sharing & boost your website’s authority.

affiliate revenue

ticket sales

search rank

UTEP Social Start PageSolving the web’s missing link to proactively engage fans

Why This Matters

• The social start page will live at your website and be memorable, e.g. start.utepathetics.com.

• Real-time ticket sales promotion & latest news in a social visual format, focused on social sharing and community-building

• Builds community: students and fans can set this as their browser’s “start page• The average person opens ~10 browser tabs with each internet

session. For members that set it as their start page, your home page will load with each tab. That's 10 opportunities for you to connect with members for each browser session.

• Let’s say you have 30,000 fans. We’d aim to get 10% of them to use the SSP daily X 10 tabs/day X 30 days = 900,000 page views/month

• Plus – fans can configure the page with: their fave search engine(s), links to their most visited websites (from a top 100 list) and add their own links.

• Everything your fans want in one page, while you sell more tickets, increase your affiliate revenue, increase traffic & site authority!

How affiliate programs work

• Affiliate programs are one of the best ways to make money online

• The SSP can list the top 50 affiliate retailers and let your fans choose which ones they want on their start page

• Each retailer link is embedded with an affiliate code for UTEP.

• Every time a fan clicks on a link and buys something, the commission is 2 – 20%. – For instance: most purchases on Amazon are 5-

8%

Revenue projections

Affiliate Ads Sponsorship

Affinity Sponsors Newsletter Total /

Month

$5,000 $4,700 $4,000 $10,000 $200 $23,900

per 900,000 monthly page views

= $286,800/year +

- Plus increased ticket sales & donations -

Get your fans connected

• Links to all of their favorite sites (customized by them upon sign up)

• Staff and player submitted content

• Stay in-the-know about upcoming events and promotions

• Community-building conversations & social sharing

• Mobile-friendly

Promote the UTEP SSP on your site, newsletters, etc.

Project Goals

• Design a community-focused social start page with a social visual feel

• More actively engage your students and fans• Easily allow staff to contribute content to the site• Incentivize fans to socially share and engage• Increase revenue from ticket sales, advertising, sponsorship and

donations• Establish metrics for website traffic, social engagement and

member involvement• Be mobile-friendly• Recommend campaigns that can reach a wider audience• Provide a conversation platform for deeper feedback and

engagement• Give insight into what’s happening as your content is shared