social selling video 101 video presentation series

10
Let’s Put The Social in Your SALES SOCIAL CONTENT SALES INTERACTIVE ENGAGEMENT PROCESS Recognize that the customer’s buying and engagement process has changed today. Your Customers must be able to participate, contribute and Share Content. The shift to social selling and leveraging buyers as brand advocates. www.douglehman.com

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Social selling video 101 video presentation series. An introduction to Social Selling Video. An overview of Social Selling leveraging Video as Social Networking Channel for customer engagement, brand awareness and sales promotion. #socialselling TV. Social Selling TV is an interactive video training series on Social Selling with an emphasis on VIDEO customer engagement for today’s buyer using social media. Social Selling meets video for customer engagement. Video training with Brand Ambassador Doug Lehman

TRANSCRIPT

Page 1: Social selling video 101 video presentation series

Let’s Put The Social in Your SALES

SOCIAL CONTENT SALES

INTERACTIVE ENGAGEMENT PROCESS

Recognize that the customer’s buying and engagement process has changed today. Your Customers must be able to participate, contribute and Share Content. The shift to social selling and leveraging buyers as brand advocates.

www.douglehman.com

Page 2: Social selling video 101 video presentation series

SOCIAL VIDEO SALES

SOCIAL

Channels

CONTENT

Value

SALES

VIDEO

BUYER ENGAGEMENT PROCESS

Your Customer’s Buying Process has changed Today due to the Internet, Social Media and the economy. Customers are economically focused looking for cost savings and higher ROI. Buyers now have immediate access to information by researching on the web and consulting with others socially. Buyers want and desire SOCIAL PROOF. We have to adapt our sales and marketing Process to be successful.

.

Page 3: Social selling video 101 video presentation series

Benefits Social Video Marketing

SOCIAL VIDEO = Engaging the Conversation

Buyers research online seeking out references, testimonials, case studies. Establishing advanced credibility is key. Customers demand instant social proof and they are now watching more video today than ever. The Video Value Centric Buyer.

Page 4: Social selling video 101 video presentation series

So what Social Channel Provides The

Highest Leveraged Social Content?

Page 5: Social selling video 101 video presentation series

Let’s Put the Social in Video

SOCIAL PROOF ARE YOU VISIBLE ONLINE?

If a picture is worth a thousand words what is video worth ?

A quality video can establish advanced credibility.

Video is more engaging, compelling and convincing that plain text

Video is more effective for storytelling

Video provides a better connection with customers & audience

Video is a 24 Hour Brand Ambassador

Video Improves your brand awareness, drives more sales,

Video can assist with online visibility and improves SEO dramatically

WE are visual learners it’s a natural training method

Page 6: Social selling video 101 video presentation series

5 Principles for Effective Social Video Selling

Page 7: Social selling video 101 video presentation series

4 Steps for Effective Social Video Get SOCIAL with your VIDEO Engagement

1 • WATCHABLE – Call to Action, Video/Audio Quality

Image Background

2 • FINDABLE – Video SEO, Metadata, Sales Proposal

Video Distribution Leverage Social Networks

3 • SHARABLE - Embed links, allow comments, sharing, rating

Cross-Promotion Video Collaboration

www.douglehman.com

4 Customer Follow Up. Be Accountable Be Reactive to your Community Messages Be Responsive to your Customers Comments

ACCOUNTABLE ACTIONABLE

Page 8: Social selling video 101 video presentation series

Social Selling TV is an interactive video training series on Social Selling with an

emphasis on VIDEO customer engagement for today’s buyer using social media.

Watch all Episodes Video Playlist SOCIAL SELLING TV PLAYLIST 40

EPISODES

SocialSellingTV.com

Page 9: Social selling video 101 video presentation series

Social Selling Video Made Simple

https://vimeo.com/channels/socialvideotips

Video Marketing for Social Sellers VIDEO SERIES on Vimeo

Page 10: Social selling video 101 video presentation series

You Want More than Connect with Doug

Let’s Put It In Lehman’s Terms Passionate about Video Engagement

www.douglehman.com doug @douglehman.com

@douglehman

Doug Lehman

(404) 654-0304

Brand Ambassador of Video Engagement

.