social search optimization (sso) strategy framework
TRANSCRIPT
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Social Media Marketing
Bootcamp
Social Search Optimization (SSO)
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What is Search Engine
Optimization (SEO)?
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What is Social Media Marketing
(SMM)?
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Let’s distinguish this new paradigm!
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Search has gone Real Time
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Search has gone Social
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Search is now Local
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Search has gone beyond Search Engines
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New Opportunities for Web Traffic
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Search has gone beyond PC
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Search Results have gone beyond Text
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Traffic is NOT the Real Opportunity of
Social Search
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=Social Search
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What is the Opportunity of
Social Search?
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1: Improvement in SEO Rankings
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2: Increased Share of Search!
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3: New Opportunities for Traffic!
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Visit http://www.MySunShineCandles.com
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4: Jump Up Your Conversions!
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How to win in this new paradigm?
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Be Visible on Relevant Social Media Channels
Groups
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Be Available through Google Local
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Inspire your Customers to Write About You
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Keep engaging & inspire your employees to do so
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Keep Releasing Latest Info about Your
Products/Services
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Integrate Social Media with Web Presence
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Produce Content Beyond Text Stories
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Opportunity of Integration
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Do keyword optimization across various channels
including on Twitter, Facebook
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Continue to Build Credibility
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Keep Strengthening Your SEO Presence
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Keep Listening
Tonality is Important
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Success Stories
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Thank You!