social science for startups - #projectwaalhalla
DESCRIPTION
Designing products and services that change behavior doesn't have to be hard. The secret sauce is understanding how your customers make decisions and how you can help influence these decisions. It’s your job as a startup to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line. Social Science for Startups is a crash course in doing this. By unmasking the powerful tricks that our minds play on us, startups can understand their customers' day to day decision making. And then start to influence them….for the better. #ProjectWaalhalla - Where the rubber meets the road of applying Behavioral Economics to product development and everyday life.TRANSCRIPT
SOCIAL SCIENCEFOR STARTUPS
— 2 September, 2013
#projectwaalhallaSCIENCE ROCKSTARS
SCIENCE ROCKSTARS
It’s your job as a startup and business to understand your user’s behavior and more importantly understand the implications of this behavior to your bottom line.
WHY ?
Social Science for Startupsis a crash course in doing this.
WHAT ?
SCIENCE ROCKSTARS
At Social Science for Startups, you’ll start to understand human complex behaviors and learn game-changing insights and concept that you can apply to your business.
We will explore what startups and companies can learn from the fields of persuasion and contagion and what this means for growing your company.
MAURITS KAPTEIN
“People are Di�erent but Consistent”
Co-founder and Chief Science O�cer of Science Rockstars
Assistant Professor - Statistics and Research Methods at Tilburg University
SCIENCE ROCKSTARS
“Our Influence on oneAnother is Greater Than we Think”
SCIENCE ROCKSTARS
JAMES FOWLERSocial scientist specializing in social networks, behavior, evolution, politics, genetics, and big data
Professor of Medical Genetics and Political Science at the University of California, San Diego
“Applying BehavioralEconomics toProduct Development & Everyday Life”
SCIENCE ROCKSTARS
STEPHEN WENDELLBehavioral social scientist and simulation modeling expert
Principal Scientist a HelloWallet
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GET YOUR TICKET NOWSCIENCE ROCKSTARS
SOCIAL SCIENCEFOR STARTUPS
— 2 September, 2013
#projectwaalhalla