social persuasion: introduction to social marketing
DESCRIPTION
Part of a 101 level presentation that we use to introduce clients to the Social Web. There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version. [updated to V3]TRANSCRIPT
Social PersuasionIntroduction to Social Marketing
September 1, 2009
Text “Jones” to 50500
BaselineThe Shift In Cultural Behavior
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Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
Spectators
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
Spectators
Joiners
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
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Collectors
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Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
Spectators
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Collectors
Critics
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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Inactives
Spectators
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Creators
Who+How
Social Technographics Ladder® Forrester ResearchUS Online Adults Social Participation c
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US Online Adults Social Participation Social Technographics Profile® Forrester Research
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250M+Facebook #s
Facebook Internal Statistics 2009
Active Global Users
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120M+Facebook #s
Facebook Internal Statistics 2009
Daily Users
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2/3+Facebook #s
Facebook Internal Statistics 2009
Users Are Outside of College
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35+Facebook #s
Facebook Internal Statistics 2009
Fastest Growing Demographic
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22%Facebook #s
Facebook Internal Statistics 2009
Internet Traffic Into Facebook 12/08
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Sample Facebook TouchGraph
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Facebook - Default Wall View
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Facebook Commercial Fan Page
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Facebook Commercial Fan Page
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Facebook Internal Messaging
Facebook Group Page
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1,382%Twitter #s
Nielsen Online March 2009
Growth From 3/08 - 3/09
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27M+Twitter #s
Pear Analytics Twitter Study Aug. 2009
U.S. Users
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55%Twitter #s
Pear Analytics Twitter Study Aug. 2009
Female Users
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27%Twitter #s
Pear Analytics Twitter Study Aug. 2009
Users Are Active
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Twitter Profile View
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Twitter As A Customer Service Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
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Twitter As A Promotions Channel
ValuesSocial Engagement Essentials
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Be Honest
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Be Relevant
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Be Amazing
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Be Generous
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EngagementProcess For Moving From Theory To Action
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Discovery
Social Engagement Process
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Strategy
Social Engagement Process
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Creative Development
Social Engagement Process
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CommunityEngagement /Management
Social Engagement Process
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Case StudySusan G. Komen For The Cure: Arkansas
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Outreach and Communications
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Leadership and Support
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Personal Interaction
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Event Updates and Community Management
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Case StudyOxford American Magazine
Social Content Development
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Community Management and Culture Leadership
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Community Management And Content Sharing
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Community Management and Content Development
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ToolsSocial Applications
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RSS Reader (Google Reader)
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Twitter Extensions (CoTweet)Tools
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Twitter Extensions (Pea Shoot App)Tools
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Twitter Extensions (TweetDeck)Tools
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Social Media Monitoring (Radian6)Tools
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Social Media Monitoring (Radian6)Tools
Social PersuasionIntroduction to Social Marketing
September 1, 2009
Text “Jones” to 50500
InfluencersPeople Who‘ve Earned The Right To Be Heard
@jowyang
@faris @awolk
@armano
@jonathanbriggs
@iA
@jasonfalls
@convagency
@mashable
@tdefren@bogusky
@gapingvoid
@paulisakson
@rohitbhargava
@charleneli
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@briansolis
InfluencersBooks/Audiobooks
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Books/Audiobooks
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Books/Audiobooks
InfluencersPresentations via SlideShare.net
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InfluencersPresentations via SlideShare.net
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Photo Credits
Crowd at busy downtown street intersectionhttp://www.istockphoto.com/stock-photo-40017-crowd-at-busy-downtown-street-intersection.php
Crowd at a rock concerthttp://www.istockphoto.com/stock-photo-2030722-crowd-at-a-rock-concert.php
Crowd of Blurred People on Stairs and Escalatorhttp://www.istockphoto.com/stock-photo-10191564-crowd-of-blurred-people-on-stairs-and-escalator.php
Dark wood backgroundhttp://www.flickr.com/photos/matthamm/2690293634/
Busy crosswalk scene 1http://www.istockphoto.com/stock-photo-334427-busy-crosswalk-scene-1.php
Taxis in New Yorkhttp://www.istockphoto.com/stock-photo-7428668-taxis-in-new-york.php
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