social networks for entrepreneurs

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Entrepreneurship Gone Social How the Social Web Is Democratizing Entrepreneurship

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The social web is democratizing entrepreneurship. Entrepreneurship is on the rise, and social networks are helping entrepreneurs do everything needed to get their businesses going, from ideating, finding a co-founder, and hiring, to finding investors, managing stakeholders, getting press, and getting much-needed advice. During April 2013, I spoke with a group of NYU Stern students about the growing social networks for entrepreneurs. Thank you, Professor Arun Sundararajan for inviting me to speak with your "Networks, Crowds and Markets" class!

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Page 1: Social Networks for Entrepreneurs

Entrepreneurship Gone Social

How the Social WebIs Democratizing Entrepreneurship

Page 2: Social Networks for Entrepreneurs

Inbox Zero?

Just one thing.

Page 3: Social Networks for Entrepreneurs

Inbox Zero?

@ericaswallow

Page 4: Social Networks for Entrepreneurs

About Me

Page 5: Social Networks for Entrepreneurs

In the News

Page 6: Social Networks for Entrepreneurs

Inbox Zero?

Holy moly.(Everyone’s an entrepreneur.)

Page 7: Social Networks for Entrepreneurs

Entrepreneurs Abound

Source: 2011 Global Entrepreneurship Monitor (GEM) United States Report

Page 8: Social Networks for Entrepreneurs

Incubate and Accelerate!

Page 9: Social Networks for Entrepreneurs

Everything You Need

IdeatingFinding a co-founder

HiringFunding

Managing stakeholdersGetting press

Soliciting AdviceNetworking IRL

Bootstrapping

Page 10: Social Networks for Entrepreneurs

Inbox Zero?

Ideating

Page 11: Social Networks for Entrepreneurs

Ideas Galore

Page 12: Social Networks for Entrepreneurs

Join a Project

Page 13: Social Networks for Entrepreneurs

Skills, No Ideas

Page 14: Social Networks for Entrepreneurs

Inbox Zero?

Finding aCo-Founder

Page 15: Social Networks for Entrepreneurs

CoFoundersLab

Page 16: Social Networks for Entrepreneurs

Invite-Online Dating

Page 17: Social Networks for Entrepreneurs

Going Niche?

Page 18: Social Networks for Entrepreneurs

Adding the Social Layer

Page 19: Social Networks for Entrepreneurs

Adding the Social Layer

Page 20: Social Networks for Entrepreneurs

Inbox Zero?

Hiring

Page 21: Social Networks for Entrepreneurs

Hire Entire Teams

Page 22: Social Networks for Entrepreneurs

Hire the Hired

Page 23: Social Networks for Entrepreneurs

Inbox Zero?

Funding

Page 24: Social Networks for Entrepreneurs

AngelList

40,000 startups5,000 accredited investors

1,000 startups have been funded400 investors have invested money

$12 million in first 30 days, $2.1 billion to-date

Page 25: Social Networks for Entrepreneurs

Good Ol’ Crowdfunding

68,929backers

$10,266,845pledged of $100,000 goal

Page 26: Social Networks for Entrepreneurs

Inbox Zero?

ManagingStakeholders

Page 27: Social Networks for Entrepreneurs

SecondMarket

Page 28: Social Networks for Entrepreneurs

Inbox Zero?

Getting Press

Page 29: Social Networks for Entrepreneurs
Page 30: Social Networks for Entrepreneurs

Reverse Pitching

• 13 Branded iPhone Apps That Enhance Their Company’s Products• 13 Ways to Improve Your International SEM Strategy• 7 Unique Eco-Friendly Company Transportation Alternatives• 6 New & Innovative Social Media Campaigns to Learn From• 7 Twitter Marketing Campaigns to Learn From• How The iPad Is Helping Businesses Go Green

Page 31: Social Networks for Entrepreneurs

There’s Always Twitter

“It’s amazing to me that I get a MUCH higher response rate when pitching reporters via Twitter than email. I would actually go as far as to say that every time I’ve pitched a reporter via Twitter, I have gotten some sort of response (often resulting in a story for my client). Via email, I have maybe a 50% response rate. The phone call response rate would be my lowest.”

- Nicole Denton, PR, Pyxl

Page 32: Social Networks for Entrepreneurs

Inbox Zero?

SolicitingAdvice

Page 33: Social Networks for Entrepreneurs

I Need Help!

Page 34: Social Networks for Entrepreneurs

Inbox Zero?

Networking IRL

Page 35: Social Networks for Entrepreneurs

IRL Networks

Page 36: Social Networks for Entrepreneurs

Inbox Zero?

Bootstrapping

Page 37: Social Networks for Entrepreneurs

My Story

Page 38: Social Networks for Entrepreneurs

Everything You Need

IdeatingFinding a co-founder

HiringFunding

Managing stakeholdersGetting press

Soliciting AdviceNetworking IRL

Bootstrapping

Page 39: Social Networks for Entrepreneurs

Inbox Zero?

... and beyond!