social networks and talent aq
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Social Media and Talent Acquisition
Mumbai | January 2011
An ABC Consultants Initiative
www.headhonchos.com
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2 2010 HeadHonchos, All rights reserved. www.headhonchos.com
Global recruitment trends
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Social Media @ Talent Acquisition - The New Buzzword
“Success in social networking is the defining element of the best-practice recruitment marketing portfolio.”
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HR = The New Marketers
“…brand management isn't about what you say you are, it's about who you are, and this is what makes HR the new Marketing.”
Old
New
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Employees = Brand Ambassadors
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Is HR ready to embrace technology?
The Unknown – lets see
Time consuming – why do it
Security risks – why do it
Can’t control the message – ouch
But Candidates Expect Interaction
And expects Information
And Answers to “my” question
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Equip Yourself to use Technology for Talent Acquisition
3 Simple steps:
- Decide a clear cut strategy to use Technology
- Create processes and guidelines to implement strategy
- Identify team and provide training and budgets
1st Target - Identify & Encourage Early Adopters to come get on board
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Technology / Social Media Tools
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66 million+ users worldwide (5 million from India)
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LinkedIn: Some ways of maximising value
Use Linkedin Applications for branding & sharing Company Pages Slideshare Presentations Wordpress or Typepad Blog Applications Answers Polls Events
Links back to your Corporate Website/Careers Page
Groups – recruiting benefits, engagement, community
Ensure your Company Profile is compelling & complete
Build a community of talent
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Facebook: Connect a younger user
500 million+ users (~14 million India)
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13 2010 HeadHonchos, All rights reserved. www.headhonchos.com
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Facebook: Build Company Fan Pages
Engage with Fans, create Community
Send “updates” to Fans - database of interested users
Link back to your Corporate Website/Careers Page
Fan Pages index well in search engines
Fan interaction is shared in their News Feed
Promote Events
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15 2010 HeadHonchos, All rights reserved. www.headhonchos.com
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Twitter: Get real on twitter
Balance promotional, personal and conversational tweets
Be a “real person” reflecting a real voice and authenticity
Be interesting, informative and entertaining
Regularly promote/highlight others (they’ll likely reciprocate)
Share links of interest to candidates & potential candidates
Link to videos & photos on Career Website or Facebook Fan page
And Last - link to your job postings
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Blogging
77% of active Internet Users read blogs
Average age 37
69% of members make less than $60k
63% College or Grad School educated
45% Male / 55% Female
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Blogging: Keys to Maximizing
Establish expertise
Foster relationships with Employees, Candidates and Customers
Post about cool job opportunities
Share industry news and information
Link to media coverage of the company
Address concerns or common questions
Link to other social media efforts
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Your Career Site Should Rock
Company career site
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Job Sites: Use them to find talent and branding
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HeadHonchos.com – An Introduction
- An ABC Consultants Initiative
- ABC Consultants: a leader in their space
- HeadHonchos is an Independent SBU of ABC Consultants
- Exclusive Online Job Search for Senior Professionals
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Easier for Recruiters
Core Features
Only serious, hand screen and validated users can apply
Filtered responses using the Pre-Screen Tool
The Second List: profiles flagged for easy segregation
Fewer unmatched candidates: mismatched candidates are discouraged from applying
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Client Profile
-150 Companies signed up and posting jobs
- 1000+ Sr Management Jobs - Across Industries and across locations.
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Some more clients