social networks and health care - mars global leadership series
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Social networking platforms have changed the way we build and manage relationships, but how have they impacted health care? Find out how social networks can fill gaps in our current system of health-care delivery and support improved quality of care. http://www.marsdd.com/events/details/social-networks-and-health-care/TRANSCRIPT
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MaRS Global Leadership Series
Social Networksand Health CareWednesday, June 22nd, 2011
Social networking platforms have changed the way we
build and manage relationships, but how have they
impacted health care?
Social networking tools empower patients to make
decisions about their treatment, connect patients with
caregivers from afar, enable online support groups for
patients with rare diseases and more. Social networking
solutions that improve health-care delivery and efficacy
of treatment are in high demand.
Join us for a discussion about how social networks can
fill gaps in our current system of health-care delivery
and support improved quality of care.
Joseph A. CafazzoLead, Centre for Global eHealth Innovation, University Health Network
Don Dennison Director, eHealth & Regional Health Business, Agfa HealthCare
Patrick Blanshard Partner, Sensory Technologies Inc.
PanelistsAbout the Session
Krista Jones Advisor and Practice Lead, IT, Communications and Entertainment, MaRS
Moderator
Joseph Hayduk, 86�The New York Times, Feb 13, 2009
Diabetes apps already flooding the market from both hobbyists and diabetes product providers.
mobile
encourages active self monitoring
provides “teachable moments”
allows communication with "parents and providers
creates engagement and adherence "through a social community
promotes positive health behaviors "through rewards
The next generation diabetes app is ...
11
MaRS Global Leadership Series: Social Networks and Healthcare
22-‐Jun-‐2011
Don Dennison Director, eHealth and Regional Health
About Me
• With Agfa HealthCare for almost 10 years
• Based in Waterloo, ON, Canada
• Manage R&D team responsible for products used in mulF-‐facility regional projects
• Director-‐at-‐Large, Board of Directors of Society for Imaging InformaFcs in Medicine (SIIM), 2011-‐2013
Uses for Social Networking in Healthcare Delivery is Varied
• OperaFonal: Hospitals to engage paFents (appointment reminders, informaFon events, noFficaFon of test results, etc.)
• Clinical: PaFents to gather informaFon on their healthcare, collaboraFon among care team members
• PaFents to advocate for alternate treatment adopFon (e.g. weight control surgery to treat type II Diabetes)
• ParFcipaFon in palliaFve care
Social media sites help paDents make healthcare decisions
22-‐Mar-‐2011 hTp://www.healthcareitnews.com/news/social-‐media-‐sites-‐help-‐paFents-‐make-‐healthcare-‐decisions
94
32
18 18 2 0
25
50
75
100
Methods Used By PaDents to Gather InformaDon (%)
Likely or Very Likely 25%
75%
Likely or Very Likely to Use Social Media to Make Healthcare Decisions
High or Very High
32%
Very Low 8%
PaDents' Level of Trust in Social Media
Study: Hospitals' Facebook use is Poor
28-‐Feb-‐2011 hTp://www.healthcareitnews.com/news/study-‐hospitals-‐facebook-‐use-‐poor
6% of Hospitals have >10,000 Fans
<10,000 Fans
>10,000 Fans
<40% of Hospitals Posted Daily
Posted Less Than Once a Day
Posted Daily
63% of Hospitals had no Feedback
No Feedback
Feedback
<50% of Hospitals Posted Info on Events
No Posted Events
Posted Events
Americans not ready to use social media
to talk to their doc 24-‐Mar-‐2011 hTp://www.healthcareitnews.com/news/poll-‐84-‐percent-‐americans-‐wouldnt-‐use-‐social-‐media-‐talk-‐their-‐doc
52 56
50 48
25
50
75
E-‐mail Online Appt.
Booking
Medical Record Access
Online Bill Payment
PaDent Preferred Methods to Communicate with Their Doctor (%)
85%
More Than 5 of 6 Respondents Would Not Use Social Media
to Communicate with Doctor, If Offered
Would Use 21%
18 to 29 Year Olds: % That Would Use Online Forum, If Offered
Americans want docs to be online 3-‐Mar-‐2011 hTp://www.healthcareitnews.com/news/americans-‐want-‐docs-‐be-‐online
81
56
0
25
50
75
100
Would Schedule Appointments, Complete Forms
Online
Would Like Secure Method to Access, Share Their Medical
Info
PaDent Preferred Methods to Communicate with Their Doctor (%)
59
29
0
25
50
75
GeneraFon Y Baby Boomers
Likelihood to Switch Doctors if Online Access Offered, By Demographic (%)
AddiDonal Reading Social media insights from a digital strategist hTp://www.healthcareitnews.com/news/social-‐media-‐insights-‐digital-‐strategist
Social networks offer opportuniFes, pihalls for radiology hTp://www.auntminnie.com/index.aspx?d=1&d=1&sec=sup&sub=ris&pag=dis&itemId=95459
Impacting the Healthcare Continuum
Social Networking
Social Networking?
• “Allows users to share Ideas, Activities, Events, and Interests, within their individual networks online”
Social Networking?
• Patient Centred vs. Group Based
Personal Impact
• Loss of my colleagues daughter
Great Example
• www.carepages.com
Scenario
• A Rare Genetic Disorder
Great Example
• www.patientslikeme.com
Social Networking for Clinicians
• What about the big picture?????
Laying The Groundwork
• eShift
Video
Inverted Pyramid