Social NetworksA Lunch N' Learn Presentation

Kevin ShannonAlex Tanchoco

Social NetworkingLunch and Learn

• What is a Social Network?• History• Functions of a Social Network• Current Social Sites• Latest Trends• Where are we?• Where Do We Go From Here?

What is a Social Network?

• http://en.wikipedia.org/wiki/Social_network

"A social network is a social structure made of nodes (which are generally individuals or organizations) that are tied by one or more specific types of interdependency, such as values, visions, ideas, financial exchange, friendship, sexual relationships, kinship, dislike, conflict or trade."

What is a Social Network Service?

http://en.wikipedia.org/wiki/Social_network_services"A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services."

We Are a Social Race - We Like To:

We want to HANG!

History of Electronic Social NetworksPrecursors to today's Social Network Technologies

BBS - 1970's bulletin boards - started as dial up networks where people can discuss online, send messages and share files - at the time, mostly computer games that can be upload and downloaded.

History of Electronic Social NetworksPrecursors to today's Social Network Technologies

BBS - 1970's bulletin boards - started as dial up networks where people can discuss online, send messages and share files - at the time, mostly computer games that can be upload and downloaded.Listserv - 1980's - automated email list where people can subscribe and they will get email notification based on specific topics they subscribe to.

UseNet Groups - 1980's - Usenet stands for "user network". It is an internet based discussion system. It resembled early BBSs but is internet based.

History of Electronic Social NetworksPrecursors to today's Social Network Technologies

Name/Finger provided status reports on a particular computer system or a particular person at network sites.  Early microblogging.

FTP - File Transfer Protocol - For sending and receiving Files

Before The InternetCompuserve - CIS

• First major commercial online service in the United States

• 1969 - 2009 - Geek haven of the 1980's• 1995 - 3 million members• First to coin the phrase E-Mail• Real Time Chat - CB Simulator• Forums - All major vendors had a CIS Forum• File Transfers

User ID

75642,1654

756421654@compuserve.com

Prodigy

•Founded in 1984 • Joint venture between CBS, IBM, and

Sears•Nationwide launch 1990•Second largest online service provider•465,000 subscribers trailing only

CompuServe's 600,000 •Online Shopping - Weather - Travel•Tracked activity to customize ads

AOL - The Internet Before The Internet• You've Got Mail• Instant Messaging - Still the most popular• Games

o Graphical Chato Interactive Fictiono Massively Multiplayer Online Role Playing

Game - MMORPGo Text Role Playing

• Chat Rooms• In February 1991 AOL for DOS was launched

using a GeoWorks interface

Functions of a modern Social Network

• Profiles (personal/professional, access)• Connections (Friends)• Status Updates (less than 160

characters)• Groups (membership)• Pictures (upload/download, albums)• Videos (upload/download, links to

YouTube and others)• Shared Links (a.k.a. bookmarks)

Current Social/Sharing SitesSocial• MySpace - Facebook

Corporate• Linked In - Slideshare - Yammer - Cubetree -

Present.lySharing• YouTube - Flickr - Delicio.us - StumbleUpon - Digg

MicroBlogging• Twitter - Plurk - Jaiku - Tumblr - 

Location Based Networks• BrightKite - Loopt - Fire Eagle

Build Your Own Social Network• SlinkSet - Ning - Over 1 million sites

Social Media Popularity - Facebook

Latest Trends

Aggregators - LifeStream Sites• Friendfeed - Storytlr - Social Thing 

Latest Trends

Aggregators - LifeStream Sites• Friendfeed - Storytlr - Social Thing 

Video Social Networks• Seesmic - 12 seconds

Latest Trends

Aggregators - LifeStream Sites• Friendfeed - Storytlr - Social Thing 

Video Social Networks• Seesmic - 12 seconds

Content Push Sites• Ping.fm - HelloTxt

Corporate Social NetworkingWhy is it important? What are the benefits?• Expose hidden silos of information• Corporate Knowledge and Sharing• Reduce Redundancy• Information Filtering

Current Corporate Options• Build your own or Buy• Hosted!

o Yammero Present.lyo Cubetreeo SocialText

• Open Source -Free! - Really???o Elggo Drupal

Where are we on Social Networks?

• Formed a multi-disciplinary team from various departments at MSKCC including IS, Strategic Planning, Quality of Care, Human Resources, Clinical Research, Marketing to come up with use cases and help determine direction and solution.

• Created a pilot site: http://social.mskcc.org to experiment with features/interface and how it can be applied to improve collaboration and information sharing.

• HR has developed a draft policy on social network and with input from various groups, and are working on a revision to include both internal and external social networks.

• Learn from other experts and organizations.• Promote awareness, hence this Lunch N' Learn.

Other MSK Social Networking Initiatives

Gaspedal Word of Mouth Marketing presentation/consulting/workshop sponsored by Public Affairs, Marketing, Development, HR and IS.  Focused on external sites - follow where existing communities exist (Facebook, Twitter, YouTube, LinkedIn). Social Networking Committee - focus on internal use only site. OpenSource Elgg

Sharepoint - For internal departmental and project collaboration.  Document sharing integrated with MS Office 2007.  Pre-defined and custom list's (Simple DB), Discussions, Blogs, Wikis.

Where do we go from here?

• Enable better collaboration. Work with the Research Community through Research Computing group.

• Create training video tutorial on how to use social media.

• Extend the pilot group.• Plan for a production environment in 2010 that

includes externally accessible site but for internal use only.

• Mobile Access - mobile friendly website or dedicated apps.

The future of Social Networking

Mobile• iPhone apps, Blackberry Apps, Google Android, Palm

Pre

Open Security Standards• Facebook Connect, OpenID, OAuth

Social Browsers• Flock

Google• Open Social - All sites will share social tools• Web Elements• Google Wave

Demonstration

Questions