social networks
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Advertising and Marketing In Social Network Services Towards the Community MarketingTRANSCRIPT
Advertising and MarketingIn Social Network ServicesTowards the Community Marketing
Author: Javier Reyes
IndexWeb evolution
Services/Tools of Social Network Services Platforms
Virtual Communities
WEB 1.0The big spider net
WEB 2.0The collaborative Web
WEB 3.0The semantic Web
Social NetworksSocial WebTop
Web evolution
WEB 1.0The big spider net
WEB 2.0The collaborative Web
BlogsWikisSocial taggingRSSWidgetsWeb Applications
WEB 2.0: Web applicationsFrom Desktop to WebTop
Problems of Web 2.0Do I have to subscribe me again?
Social NetworksThe human Web
Six degrees of separationIt’s a small world!
The wisdom of crowdsGroup decisions are better as any individual decision
¿How much does a cow weigh?
Social Network Services Plaforms
29,918,788 67,447,996 unique visitors04/2008
5,17%
4,98%
1,0%
2,0%
3,0%
4,0%
5,0%
6,0%
7,0%
Dec05
Feb06
Apr06
Jun06
Aug06
Oct06
Dec06
Feb07
Apr07
Jun07
Aug07
Oct07
Social NetworksEmail services
Traffic in UK: Social Networks vs. Email services
2002 2003 2004 Q4 2008
My Space
FacebookFriendster
200 Million
Facebook vs MySpace
Services/ToolsOf Social Network Services Platforms
Social Network Services
All services under one roof
Social Web Applications
Social AdsTargeting the consumer
PollsSelect your target
Notifictions and Invitations Viral Marketing
Pass it on!…
Virtual CommunitiesInside Social Network Services
¿What is a Virtual Community?
A social system (A living organism)
A subject-matter related communication space
A conjunction of related communicative occurrences
Communication based on an technological infrastructure (For
instance WWW, handsets and email)
The communication is the process that constitutes a social system (community)
Communities inside Social Networks
Creating Global User Communities with sixjumps-Social Marketing Platform (SMP)
Social Shopping¿Who inspires most trust?
83% Friends opinion
75% Press article or TV
69% Website of product or service
63% Expert’s opinion
60% clients opinion on website of product or service
Social Shopping
Buy
Comment
Ask opinion
Jump into the Social NetworksBe only one on the Internet or be unique within the Social Networks