Internet & Social Media Outreach

For ISKCON

“We can use everything” So go on with your

organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything -- television, radio, movies, or whatever there may be -- to tell about Krishna.

Your Online World Website(s) Social media presence Virtual Temple/Classroom Searchability Advertising Sales Communications Relationships

Connecting people Connecting people to Krishna consciousness Connecting people to your center, project etc. Connecting people to KC resources Connecting people to seva Connecting people to each other

A Few Quick Tips

Web 2.0

Harnessing Collective Intelligence

Rich User Experiences 

Leveraging the Long Tail

Perpetual Beta

Usability Get this book

Use a CMS

http://www.socialtechnologyreview.com

Design for SmartPhones Smartphone version of your website

QR Codes on your printed material

Broadcast & Teach Webcams Webinars Teleconferencing E-learning

Going social = Two Way

Digital tools for discussing and sharing information between people

Some Stats

Half of US population has a social media profile

About 1/3 on Facebook

Engagement Plan What will you publish? Where will you publish? How often will you publish? Balance content types Integrate with traditional

channels Website Newsletter Emails Event RSS feed

Engagement Plan

Push

Vid

eo

Push Photos

Engagement Plan

Push

Vid

eo

Push Photos

CONTENT TOPICS• Relevant news • Volunteer activities• Events• Spiritual Education • Donate opportunities

CONTENT TABS• Wall Posts • Status Updates• Photos• Videos• Notes/Blog• Events• Cause• Discussions

Engagement Plan

Push

Vid

eo

Push Photos

CONTENT TOPICS• Wildlife Release• Wildlife Intake • Education • Events• Donate

Automated

CONTENT TABS• Wall Posts • Status Updates• Photos• Videos• Notes/Blog• Events• Cause• Discussions

Engagement Plan

Push

Vid

eo

Push Photos

CONTENT TOPICS• Relevant news • Volunteer activities• Events• Spiritual Education • Donate opportunities

Automated

CONTENT TABS• Wall Posts • Wall Status Updates• Photos• Videos• Notes/Blog• Events• Cause• Discussions

Feed facebook conversations with your stakeholders to website to close the loop

Facebook Places

Fan Pages Groups Events Causes Questions Apps

Offer incentives

BE A FACEBOOK GURU

Custom design your Fan page Post as your official Fan page not your

personal page Post updates during “Prime Time” Love photos and video Integrate your website and other applications

Integrate

Encourage visitors to “Check In” Foursquare Facebook places Google +