social networking:how busy professionals can create business online
TRANSCRIPT
![Page 1: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/1.jpg)
Social Networking: How busy professionals
can create business online
Don Meyer Communications & Marketing Director
New Jersey Society of CPAs
Rachael Bell Online Communications Manager
New Jersey Society of CPAs
![Page 2: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/2.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
rules
of the
house
o Turn on your phone
o Turn on your computer
o Tweet
![Page 3: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/3.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
fad
or
revolution?
![Page 4: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/4.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
![Page 5: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/5.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
o Listening
o Knowledge sharing
o Relationship building
how it
works
![Page 6: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/6.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Are you
Listening?
![Page 7: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/7.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
knowledge
is
power
![Page 8: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/8.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
building
relationships
![Page 9: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/9.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
creating
a plan
o Goal setting
o Approach
o Implementation
![Page 10: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/10.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
A professional networking site
More than 100 million registered users spanning 200 countries (3/2011)
Uses a “gated approach” to build trust
Provides a platform for crowd-sourcing and expertise building
![Page 11: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/11.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
source: quantcast.com
![Page 12: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/12.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Learn from
your
connections
Update your
status with
interesting info,
articles or facts
Connect with
new people
![Page 13: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/13.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Promote and
find events
Answer
questions to
demonstrate
expertise
![Page 14: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/14.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
![Page 15: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/15.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/linkedin
![Page 16: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/16.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Complete bio with photo
o Add connections
o Update status – share info
o Join groups
o Answer questions
o Recommendations
o Use applications
![Page 17: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/17.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
A micro-blog enabling
communication in 140
characters
Nearly 200 million registered
users
Based on the concept of
following people and
reciprocating following
True example of multi-
dimensional communication
![Page 18: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/18.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tweet
Follower
Direct Message
Hashtag
Retweet
lingo
![Page 19: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/19.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
![Page 20: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/20.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Be authentic
o Add value
o Be proactive
o Be focused, yet human
![Page 21: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/21.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Personal Pages
o Connect with friends
o Strengthen business relationships
o Share information
![Page 22: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/22.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Business Pages
o Interact with connections
o Share news
o Promote events
o Embed videos
o Embed blog postings
![Page 23: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/23.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
![Page 24: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/24.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
njscpa.org/facebook
![Page 25: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/25.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Tips
o Personal profiles and business pages
o Beware of over posting
o Add value
o Trial and error
![Page 26: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/26.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
New online
community for
NJSCPA members
Connect with fellow
members
Communicate via
eGroups
njscpa.org/connect
![Page 27: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/27.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
Efficiency!
![Page 28: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/28.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
tools o Social media dashboards
o Update multiple networks in one step (Twitter,
Facebook, LinkedIn and more).
o Schedule posts
o Track results
![Page 29: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/29.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
NJSCPA
resources
o NJSCPA Connect: njscpa.org/connect
o Facebook: njscpa.org/facebook
o Twitter: njscpa.org/twitter
o LinkedIn: njscpa.org/linkedin
o CPA Exam Cram: njscpa.org/examcram
![Page 30: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/30.jpg)
NEW JERSEY SOCIETY OF CERTIFIED PUBLIC ACCOUNTANTS
contact
us
Don Meyer
o 973-226-4494 x207
Rachael Bell
o 973-226-4494 x220
o @rachaelbell
![Page 31: Social Networking:How busy professionals can create business online](https://reader036.vdocuments.us/reader036/viewer/2022081404/55990de01a28ab0b2c8b4583/html5/thumbnails/31.jpg)
Questions?