Social  Networking  using  the  Internet  

Jane5e  Toral  

Select  Monthly  Online  Ac/vi/es  (%)     2009   2010   2011  

Visi8ng  Social  Networking  sites     51*   53   82  

Search       58   76   80  

Instant  messaging     63   68   69  

Internet  Portal     54   73   67  

Visi8ng  public  chat  rooms   54   67   65  

Email     63   65   64  

Played  games  online     53   45   54  

Listen  to  songs  in  music  websites   -­‐   -­‐   45  

Downloaded  or  uploaded  music  files  online     25   37   37  

Shared/posted  something  online  that  you  created   15   24   36  

*  Note.  The  2009  figure  for  social  networking  includes  community  groups  /forums  Base:  Past  month  Internet  users  aged  10+  across  Na8onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010,  2011  

Ac8vi8es  showing  significant  increase  at  95%  confidence  levels  between  2009  and  2011  

Despite  this  stability,  overall  engagement  is  on  the  rise.  Social  networking  now  dominates…  

Social  networking  101  

•  Tradi8onal  or  in-­‐person  ac8vi8es  done  online.  

Types  of  Social  Media  sites  

•  Blogs  •  Microblogs  

–  Twi5er  •  Social  networks  

–  Facebook  –  MySpace  –  Friendster  –  LinkedIn  –  Plaxo  –  Ning  

•  Media  sharing  –  YouTube  –  Flickr  

•  Social  bookmarking  /  vo8ng  –  Digg  –  Delicious  –  StumbleUpon  

•  Review  •  Forums  •  Virtual  worlds  

h5p://bit.ly/chitjuan  

Use  social  media  to  engage,  generate  results,  proac8vely  connect.  

h5p://www.coffeeboard.com.ph/  

h5p:/mul8ply.com/marketplace  

Help  me  belong…  

Help  me  be  significant…  

Source:  h5p://mobileyouth.org  

Home,  Hangout,  Hideout  

Study  the  market  where  they  are.  Monitor  our  audience.  

Source:  h5p://mobileyouth.org  

#  Prepare  for  the  sweet  spot  

#  Home,  hangout,  hideout  

h5p://business.manilastandardtoday.com/2012/03/28/tetangco-­‐says-­‐popula8on-­‐will-­‐bolster-­‐growth/  

Book  reference:  Brains  on  Fire  #  Build  communi8es  

Ideal  waist  measurement  

•  For  women?  •  For  men?  

h5p://www.coachjimsaret.ph  

h5p://www.coachjimsaret.ph  

h5p://www.ivi.com.ph  

Would  you  like  to  use  social  network  to  promote  your  advocacy  online?  

Partner  with  influencers  

•  Reach  out  to  media  and  bloggers  to  spread  the  word  about  your  advocacies.  

Resonate!  

•  Focus  on  what  ma5ers  to  your  audience.  –  Educate  the  parents  on  proper  nutri8on.  

•  Change  their  food  preferences.  – Give  prac8cal  advice.  

•  How  to  prepare  the  food?  – Give  nutri8onal  info  based  on  what  to  monitor.  

•  Calorie  count  •  Protein  •  Carbohydrates  •  Fats  •  Sodium  consump8on  

Use  social  media  

•  YouTube  /  Vimeo  –  Downloadable  videos  that  concerned  ci8zens  can  use  to  educate  others.  

•  Facebook  –  Prac8cal  8ps  that  can  be  immediately  used  or  applied.  

•  Make  me  feel  that  NNC  is  a  reliable  friend.  –  Be  the  Filipino’s  “nutri8on  authority”  based  on  how  you  impact  our  lives  and  empower  us  to  help  others.  

•  DON’T  LET  BRANDS  TELL  FILIPINOS  WHAT  IS  GOOD  FOR  THEM!  –  Look  at  our  various  health  issues  today  due  to  wrong  food  choices.  

Howtofascinate.com  

Last  minute  reminders  

•  Remind  people  to  be  wary  of  fads  and  experts.  – Not  everyone  who  ranks  as  #1  in  search  engine  results  or  products  who  claims  to  be  #1  are  really  what  they  are.  •  Ques8on  creden8als  when  necessary.  •  Look  at  impact  or  results  achieved.    •  Watch  out  un-­‐validated  claims.  

•  Knowledge  is  power.  – Use  your  social  network  to  spread  nutri8onal  knowledge.  

–  Correct  misinforma8on.  

h5p://slideshare.net/jane5etoral