social networking overview

Social Networking OverviewSocial Networking Overview How to put social media to work for youHow to put social media to work for you

Daulton West, Jr.Daulton West, Jr. November 8, 2012November 8, 2012

Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute.Copyright © 2011 ASocialMediaChampion4U, LLC. All rights reserved. Do Not Copy or Distribute. 22

What is social media? What is social media? • Online technologies and practices that people

use to share information, opinions, experiences, breaking news, views, links, articles, tools, job / career tips, and recommendations for others.

• The various activities that integrate technology, social interaction, and exchange of content using websites, blogs, and software tools

(Ex: LinkedIn, Twitter, Facebook, YouTube, Flickr, etc.)

© ASocialMediaChampion4U 2011© ASocialMediaChampion4U 2011 33

The new rules of marketingThe new rules of marketing

Web 1.0 vs. Web 2.0

• Web 1.0 - websites little more than online brochure, static, little change

• Web 2.0 - changing, evolving, social networks are the new opinion shapers, encourage interaction


Social Media RevolutionSocial Media Revolution

“Social media is already changing the rules of the marketplace, just like the web did a decade ago.”

Social Media Revolution 2http://www.youtube.com/watch?v=bvvGQhctN5M


Use social media to:Use social media to:

• Grow your network

• Find ways to connect / interact

• Build your brand / differentiate yourself / tell your unique story

• “Best practice” tip: find ways to help others & be a people connector


Network to engage & shareNetwork to engage & share

Learn, Listen, Engage, Share, Build, Grow

• Learn – about social media, how to leverage it • Listen – to what others are saying about you • Engage – your contacts / customers regularly • Share – something of value to your community • Build – relationships and maintain them • Grow – a strong, dynamic social media presence


Job seekers use social networking sites Job seekers use social networking sites for career movesfor career moves

• Recession a catalyst for job seekers using social media for career moves

• Social media outlets (Facebook, Twitter and LinkedIn) have gained in popularity

• U.S. web traffic to employment sites and social media sites has increased- Recent internet blog


How do people find jobs today?How do people find jobs today?

• Internet 5% - 7 % • Classifieds 5% - 7 %• Recruiters 5%

Total 15% - 19% • Networking 81% - 85%• On average, only 1 in 6 jobs are found using

internet, classifieds, and recruiters; 5 of 6 jobs are found using networking


Social networking sites a tool for businessesSocial networking sites a tool for businesses

Published: 2/2/09 in Richmond Times-Dispatch

• LinkedIn. More than 30 million professionals have profiles, "It's by far the most prevalent business social-networking site out there," Nour said. Update: as of August 2, 2012 – over 175 million users

• Facebook. It's a close second, Nour said, "because of its popularity and sheer volume" of people who visit there -- more than 120 million active users. Update: as of October, 2012 – 1 billion users

• Twitter. The site continually updates. "With its sheer volume, it can exponentially increase your marketing reach.“ Viral nature allows for reposts. Update: as of July 1, 2012 – 517 million users


Social media Social media ““power triopower trio””• LinkedIn – connect professionals, job seekers, expand

network, great for searching people, profiles, jobs, companies, join groups of similar interest, start discussions, share updates, post events

• Twitter – gather & share information. Follow people, brands, people, attract “followers” of similar interest to build relationships, and expand network. Like a convention, chat room open 24 x 7 in “real time”

• Facebook – more “social” network. Find friends, share links, comments, photos, start business page to promote brand, attract clients. Branchout application added in 2011 for “LinkedIn like” professional network updates


LinkedInLinkedIn• Professional headline – very important Social Social Media Strategy & Training | Online Writer | WordPress

Designer | Web Content Mgr | Twitter Specialist

• Updates – share links, websites, news, views• Powerful searches – people, jobs, companies…• Join groups, start a group, discussion, comment • Recommend others / get recommended

• Use apps – Box.net, WordPress, share docs, presentations, blogs

• Add events, find events of similar interest


LinkedInLinkedIn

• Groups I have joined – about.com– Career Prospectors– Career Rocketeer | Career Launch Network – Google+ ••• Next Chapter in Networking – Henrico Business Leaders– IT Careers in Richmond, VA– madison+main, the NEW MEDIA group – Social Media Today– Tim’s Strategy– Twitter – VCN (Virginia Career Network)

• Group I created– Richmond Ski Club (for skiing and snowboarding enthusiasts)


FacebookFacebook

• Join job / professional groups

• What’s on your mind? - Update with your job / career status / related events

• Profile - complete your Facebook profile, add industry keywords

• Protect your brand – use professionally


TwitterTwitter

What is Twitter? • An information gathering tool • An international chat room, open 24 X 7 • A convention happening in “real time"• A microblogging site (140 chars MAX)• What are misconceptions about

Twitter? • Age demographics for Twitter?


TwitterTwitter

• Short BIO

• One URL

• What are you doing?

• Twitter apps

• Best practices


HootsuiteHootsuite


• Daulton West, Jr. (Richmond, VA) following 585 | followers 1,421 | 3,413 tweets

Social Social Media Strategy & Training | Online Writer | WordPress Designer | Web Content Mgr | Twitter Specialist

Visit my Twitter profile | Visit my website | See my LinkedIn profile

• Strongest Skills: Social media strategy consulting, social media training, coaching, website design, online writing, and web content management

• Education Industry Experience LevelBachelor Software/Technology 5-10 years experience


Twitter eats world: Global visitors shoot Twitter eats world: Global visitors shoot up to 10 million in Marchup to 10 million in March


““OpenOpen”” vs. vs. ““closedclosed”” network network

• Twitter - “open” network– Will work from any computer– Tweets are indexed; appear in Google search

• Facebook – “closed” network– Only Pages are indexed; Groups are not

• LinkedIn - “closed” network– Only public profile URL is indexed


Setup a Google profileSetup a Google profile

• How to - http://www.google.com/support/accounts/bin/answer.py?hl=en&answer=97703

• Add resume info, contact info, links, pictures

• Good place to put the other sites you want people to see


Use Google Profile to enhance online presenceUse Google Profile to enhance online presence

7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0 - April 27, 2009 by Meg Guiseppi

7. Take advantage of Google Profiles’ search results power.

“Google Profiles is now a must-do online branding strategy and another great way to extend the value of your executive resume”


http://www.google.com/profiles/daultonw


Own a blog / add a blog commentOwn a blog / add a blog commentSupport others and build your brand50 Twitter Users to Follow for Your Job SearchDaulton West, Jr. May 5, 2009 at 6:39 pm

– Thanks for sharing your list and recommendations, Willy.

7 Hot Tips to Build Personal Branding Into Your Executive Resume 2.0Daulton West, Jr. on Tue, 5th May 2009 11:39 pm Meg Guiseppi on Wed, 6th May 2009 10:17 am Daulton, Thanks so much for your comment, kind words, and for sharing

and linking to my blog. I’m really glad you got on board with your Google profile. What a terrific free tool to boost online branding!

I hope you continue to find value in what I write here and on my blog. Thanks for following me on Twitter.

-Meg


Jobs found through social networkingJobs found through social networking

Tom Howard• If you’re not sure about finding a legitimate job by using social

networking sites, you need only talk to Internet marketer Tom Howard, who landed an interactive marketing director gig a few weeks ago with the help of Facebook.com.

• Through some networking at geekmeet.com as well as his Facebook account, Howard said execs at NetSuccess contacted him on Facebook a few weeks ago and after a few exchanges (followed by an in-person interview) he got the job.

• “NetSuccess didn’t find me because I was on some job port. They found me through social networking because more and more it’s the best way to find the job you’re looking for,” Howard said. “Twitter is one of the best in town now and it’s not a generational thing; it’s a success thing.”


Jobs found through social networkingJobs found through social networking

Warren Sukernek• When the going got tough for Warren Sukernek, a prolific Twitterer

from Seattle, the tweets got going. Just before Christmas, Sukernek sent out a solemn tweet to his 2,800 followers. “Friends, I have just been laid off. As a digital strategist, I would appreciate any leads or opportunities that you would be aware of.” Within a week, he had a dozen interviews.

• What’s his advice to Twitter users looking to leverage the service to help them find a job?

• “Build your network before you need it,” Sukernek me. He’s been enjoying his new gig a Canadian Web firm, praise be to Twitter, for a little over three weeks now.


Facebook, Twitter, other social media help drive Facebook, Twitter, other social media help drive

business for small firmsbusiness for small firms Facebook, Twitter, blogs help companies extend their reach

Free Spirit Yacht Cruises - charter reservations are sailing in for Free Spirit Yacht Cruises, and co-owner Angela Motola-Donofrio attributes it to a social media push.

• The company is tweeting regularly on Twitter and recently launched group and fan pages on Facebook.

BradsDeals.com didn't consider social media the best fit until this year.• The company has attracted 2,500 followers through Twitter since March 1

and nabbed 1,200 Facebook users since launching a fan page this month. Now, traffic to BradsDeals.com is streaming in at more than 1 million hits a month, up 150 percent from a year ago.

While just a few years ago the mediums were associated with the teenage and 20-something sets, that's changed. Two-thirds of all online users visit social networks and blogs, according to data from Nielsen Online.

And the largest growth in social media users last year came from the 35- to 49-year-old group


Tweet Your Way to a New Job - Or Not?Tweet Your Way to a New Job - Or Not?

• However, there is a danger in thinking that all you need to do is go online and tweet yourself to a new job. There is no quick and easy way for most of us to find a job.

• For most job seekers, you need a multi-tiered approach to job searching.

• It takes time to build an online presence. Don't expect to be able to have a strong online presence overnight. Instead, take it one step at a time and spend some time on the networking sites, as well as time conducting a traditional job search.

- Alison Doyle (http://jobsearch.about.com/)


Tips, takeawaysTips, takeaways• Join groups, start a discussion, answer a

question, post a job / news article• Be an “active” group member - don’t just build

a profile and wait for jobs / others to come to you, think “what value can I add today”?

• Take an interest in others, find a similar hobby or something in common, get to know people

• Offer your services, volunteer, follow people in your locality or industry

• Interact: share your knowledge, provide a tip, share what you read on the web


Tips, takeawaysTips, takeaways

• Make yourself valuable / memorable - others will want to make you a part of their network and follow you

• Become a source of cutting edge information and share it with others

• Get face-to-face time to strengthen online contacts

• Maintain your network: stay in touch, engage



• Be a matchmaker, share contacts / information, build your network

• Make yourself easy to find, remember, differentiate yourself (include phone #, email)

• Use social media to create your brand, add contacts, expand your network, market your skills

• With Twitter, LinkedIn, Facebook - 140 chars to add value; avoid posting mundane activities



• Find a way to add value, help others – build quality relationships

• Avoid LinkedIn “tunnel vision”; use Facebook, Twitter to expand your network!

• Protect your brand – avoid “negative” comments, inappropriate pictures on internet

• Google your name or business once a week to see what shows up

Contact InformationContact InformationDaulton West, Jr. – President, ASocialMediaChampion4U

Social Media Strategist, Trainer, Twitter Specialist, WordPress Website Designer, Online Writer / Blogger

Website: ASocialMediaChampion4U.comOnline articles: socialmediatoday Richmond Social Media ExaminerTwitter: @DWestJrLinkedIn: daultonwestjrFacebook: dwestjrFacebook: ASocialMediaChampion4U (Business page) Email: [email protected]: 804.270.6147
