social networking in the middle east
DESCRIPTION
Presentation on:Advertising and unique trends in the Middle East For more information on this presentations visit The Internet Show ME 2011: http://www.terrapinn.com/exhibition/internet-show-middle-east/TRANSCRIPT
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Social and New Media
Middle East
By: Badr Ward
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Agenda
- Our experience with advertising
- Unique trends in the Middle East
- The Fi-Me story
- From vision to reality (Fi-Me Club)
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Our experience with advertising…
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Unique trends
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• Localized targeting
• User engagement
• Communities
The Fi-Me story
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Fi-Me installs the service in different gathering areas
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Different marketing materials are used inside our locations
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Users receive different free content after accepting Fi-Me Club request
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Innovation
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Innovation
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Innovation
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Innovation
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Innovation
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Interaction
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Interaction
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Empowerment