Social Networking for Communities & Businesses

Leadership Dawson

Cliff Landishttp://clifflandis.net/

We live our lives in public spaces

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Don’t be left out of the conversation

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Who?

• Web Services Librarian @ Georgia State University

• Author, A Social Networking Primer for Librarians

• Blogger, clifflandis.net

What we’ll cover today

• Different types of social media;

• How to manage your personal online presence;

• How to manage your organization’s online presence;

• How to use social media to reach out to your audience;

SOCIAL MEDIA

http://www.flickr.com/photos/oceanflynn/315385916/

Blogs

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Microblogs

Social Network Sites

Media Sharing

http://amaztype.tha.jp/

MANAGE YOUR PERSONAL ONLINE PRESENCE

How do you connect?

Find your balance

between public and private

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You don’t have to

do it all…

http://www.educause.edu/Resources/ECARStudyofUndergraduateStuden/217333

Be Findable

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Claim Your Identity (even the bad pictures)

MANAGE YOUR ORGANIZATION’S ONLINE PRESENCE

Know your audience

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Know your organization

Save effort – aggregate services

REACH OUT TO YOUR AUDIENCE WITH SOCIAL MEDIA

Keep it audience-centered

Offer something

of value

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Give them an experience

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Make it memorable

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Make it interactive

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Make it shareable

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Be human

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Keep up the good work!

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QUESTIONS?http://clifflandis.net/

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