social networking & directory services
DESCRIPTION
Presentation at EIDQ-summit 2008 in MaltaTRANSCRIPT
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20 minutes (personal) vision on....
...social networking, directories & search
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Who am I?
Yme Bosma (www.yme.nl)
Business development & partnerships bij Hyves Formerly with Media Republic, Lost Boys and Y&R
Hyves, a social networking service More than 7 million active Dutch users, 53% reach (13+) 5 billion pageviews per month, 10% share 2,5 million users per day, 40 minutes on average 30 million pageviews on mobile website per month Etc...
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What is Hyves?
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What do we do (in a few years)?
We are a switchboard, facilitating communication and interaction between people, in anyway, anywhere
We help people build, use and manage their identity, on and off Hyves, online and offline
We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways
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What do we do (in a few years)?
We are a switchboard, facilitating communication and interaction between people, in any way, any where
We help people build, use and manage their identity, on and off Hyves, online and offline
We aggregate and organize information and knowledge on content in all its appearances and make it available in many ways
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What do we do (in a few years)?
We are a switchboard, facilitating communication and interaction between people, in any way, any where
We help people build, use and manage their identity, on and off Hyves, online and offline
We aggregate and organize (a social filter) information and knowledge on content (in whatever form) and make it available in many ways
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What does this mean for you today?
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Yes, we are directory
On average:
1 million uniques, 4 million views for people search on our website everyday
60 million profile views every day
20K visits through wieowie.nl every day
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Social is part of the answer
I'm not just looking for a dentist close to my home
I'm not looking for the cheapest pizza delivery service
I'm not looking for the plumber with the biggest ad-budget
I'm not looking for the longest list of lawyers
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Add this to the answer mix
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And this.....
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And this...
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And this
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Who provides the interface?
We provide Hyvers wit a mobile, TV, web and desktop interface, all enhanced based on their specific characteristics and capabilities
Social networks are not necessarily the obvious and top-of-mind places to start 'a search'
But since you are not using our data to enhance your service, we'll be using 'yours'....
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What can we do together?
We will give you the tools and data to enrich (and expand) the experience you provide
Hyves is an open (standards based) platform, you can interact with our members and (their) content in any way you want, anywhere
And you can have them interact with your content and visitors in any way you want
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So, why don't you?