social networking & business collaboration @stopthinksocial speakers david christopher senior...
TRANSCRIPT
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialSpeakers
David Christopher
Senior Programme Leader, Oracle EMEA
Frank Bradley
Social Media Business Analyst, Oracle EMEA
Disclaimer: The views expressed in this presentation are our own and do not necessarily reflect the views of Oracle.
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialContent
• Why is a social media strategy important?
– Video
• How to develop a social media strategy
– Developing a clear vision
– Phase 1: Building a Foundation
– Phase 2: Raising Awareness
– Phase 3: Driving Adoption
• Roadmap to Adoption (individuals and teams)
• Learning Points
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
Communication& Collaboration
Gap
Gen X
Gen YWorking together
Working together
Inefficient
Ineffective
Why is a social media strategy important?
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
VIDEO
Why is a social media strategy important?
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
How to develop a social media strategy
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
Mission Statement“ To create a socially enterprise where working acrossgeographical locations, lines of business, and management chains is second nature,enabling solutions to business challenges. ”
stopthinksocial Way of Working“ To be more open in our thinking and more collaborative in our approach, leading to enhanced creativity, increased productivity and mass innovation. ”
How to develop a social media strategy
Developing a clear vision
connected collaborative
innovative
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 1: Foundation
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 2: Awareness
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Roadmap to Social Adoption
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
Step 2
Step 3
Identify some introductory videos
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
Step 2
Step 3
Build a social business community
Allows Early Adopters to engage with one another
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Early Adopter Plan (Individuals)
Step 1
Step 2
Step 3
Identify the right tool for the right job
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Roadmap to Social Adoption
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 1. To achieve adoption of many with few resources
Solution: Change Agent Model
A senior executive who fully supports the
transition of their team / business area
An empowered leader who is to be accountable for
the transition of their team / business area
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 2. This requires a significant “change in mindset” for many
Challenge 2
A Social Media Change Workshop to educate
Change Agents on the change barriers of adopting
a more social way of working
Solution: Change Workshop
• Train the trainer type approach
• Make it interactive (min 70%)
• Use the collective intelligence of the delegates to identify and solve change barriers
• Make it remote (i.e. not face to face)
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 3. People will focus on the technology
Challenge 2
Challenge 3
Solution: The POST Method (Groundswell)
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 4. Too many tools – confusing !
Challenge 2
Challenge 3
Challenge 4
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 5. Does this actually reduce email whilst improving working methods?
Challenge 2
Challenge 3
Challenge 4
Challenge 5
Solution: Proof of Concept / Use Cases / Testimonials
EMEA Recruitment (pilot)
Corporate Social Leadership
“Reduced email by at least 50% in my team”
“Far more collaborative, more sharing of ideas and better understanding of joint ownership”
Customer Success
Business Operations (DE)
Vice President of EMEA Recruitment
EMEA HR
Business Operations (FR) Education
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocialHow to develop a social media strategy
Phase 3: Adoption…Team Adoption Program
Challenge 1 6. Supporting and evolving “change agents”
Challenge 2
Challenge 3
Challenge 4
Challenge 5
Challenge 6
Solution: Aftercare Program
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Social Networking & Business Collaboration
www.stopthinksocial.com
@StopThinkSocial
1. The social technologies enable the strategy, they don’t define it !
2. The “change in mindset” required should not be under-estimated
3. Start small – Quick Win – BIG Impact
4. Social Media is about PEOPLE…
Learning Points
How to develop a social media strategy
Disclaimer: No emails were exchanged in the making of this presentation