social networking aug 17 - ipsos · social networking tracker - aug 2017 powered by: ipsos mrbi...

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Facebook ACCOUNT OWNERSHIP % social networking account owners in ireland - Aug 2017 trend data % social networking account owners in ireland - aug 2015-Aug 2017 AUG15 JAN16 APR16 JUL16 OCT16 JAN17 59% 63% 64% 64% 67% 64% 0 10 20 30 40 50 60 70 80 90 100 linkedin AUG15 JAN16 APR16 JUL16 OCT16 JAN17 23% 28% 25% 27% 28% 29% 0 10 20 30 40 50 60 70 80 90 100 INSTAGRAM AUG15 JAN16 APR16 JUL16 OCT16 JAN17 19% 22% 23% 23% 25% 28% 0 10 20 30 40 50 60 70 80 90 100 TWITTER AUG15 JAN16 APR16 JUL16 OCT16 JAN17 28% 31% 29% 26% 25% 29% 0 10 20 30 40 50 60 70 80 90 100 GOOGLE+ AUG15 JAN16 APR16 JUL16 OCT16 JAN17 21% 25% 27% 26% 27% 26% 0 10 20 30 40 50 60 70 80 90 100 PINTEREST AUG15 JAN16 APR16 JUL16 OCT16 JAN17 14% 15% 16% 16% 16% 19% 0 10 20 30 40 50 60 70 80 90 100 apr17 59% 27% apr17 aPR17 28% APR17 APR17 APR17 25% 25% 15% 64% aug17 28% Aug17 Aug17 24% 27% aug17 aug17 27% Aug17 19% daily usage of those who have an account with the social networking platforms below, % that use it daily facebook instagram twitter google+ pinterest linkedin 71% (-1) 55% (-1) 36% (-3) 24% (+4) 19% (+8) 12% (+1) ( ) = change since apr 2017 6 4 % 2 4 % 2 7 % 2 7 % 2 8 % f a c e b o o k g o o g l e + i n s t a g r a m l i n k e d i n p i n t e r e s t t i n d e r t w i t t e r 4 % 1 9 % Ipsos MRBI social networking tracker - Aug 2017 Powered by: Ipsos MRBI Omnipoll Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every two weeks. For further informaon on Omnipoll please contact: For further informaon on Social Networking/Messaging trackers please contact: Belinda Norton [email protected] Phone +353 (0)1 4389000 Rebecca Porter [email protected]

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Page 1: Social Networking Aug 17 - Ipsos · social networking tracker - Aug 2017 Powered by: Ipsos MRBI Omnipoll Omnipoll is a telephone omnibus survey which interviews a fresh sample of

Facebook

ACCOUNT OWNERSHIP % social networking account owners in ireland - Aug 2017

trend data % social networking account owners in ireland - aug 2015-Aug 2017

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

59%63% 64% 64% 67% 64%

0102030405060708090

100

linkedin

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

23%28% 25% 27% 28% 29%

0102030405060708090

100

INSTAGRAM

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

19% 22% 23% 23% 25% 28%

0102030405060708090

100

TWITTER

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

28% 31% 29% 26% 25%29%

0102030405060708090

100

GOOGLE+

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

21%25% 27% 26% 27% 26%

0102030405060708090

100

PINTEREST

AUG15 JAN16 APR16 JUL16 OCT16 JAN17

14% 15% 16% 16% 16% 19%

0102030405060708090

100

apr17

59%

27%

apr17

aPR17

28%

APR17

APR17

APR17

25%

25%

15%

64%

aug17

28%

Aug17

Aug17

24%27%

aug17

aug17

27%

Aug17

19%

daily usage of those who have an account with the social networking platforms below, % that use it daily

facebook instagram twitter google+ pinterestlinkedin

71%(-1)

55%(-1)

36%(-3)

24%(+4)

19%(+8)

12%(+1)

( ) = change since apr 2017

64%

24%

27%27%

28%

face

book

goog

le+

instagramlinkedin pinterest

tinder

twitter

4%

19%

Ipsos MRBI

social networking tracker - Aug 2017

Powered by: Ipsos MRBI Omnipoll

Omnipoll is a telephone omnibus survey which interviews a fresh sample of 1,000 adults aged 15+ every two weeks.

For further information on Omnipoll please contact: For further information on Social Networking/Messaging trackers please contact: Belinda [email protected]

Phone +353 (0)1 4389000

Rebecca [email protected]