social networking and building your online community jim harris marketing and communication ohio...
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Social Networking and Building Your Online
Community
Jim Harris
Marketing and Communication
Ohio University Alumni Association
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Jim Harris, BBA ’04 - MarketingOhio University
Assistant DirectorMarketing and CommunicationOhio University Alumni Association
- Affinity Partners- Merchandising- Bobcat Store- The [Gateway]
My Gateway and Facebook profile photo
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Social Networking and Building Your Online Community
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Social Networking and Building Your Online Community
Topics
- What an Online Community is- Who has Access- What it Costs to Build and Maintain- How it’s Controlled- How an Online Community might benefit your institution
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What an Online Community is An online community is a group of people that primarily interacts usingthe Internet. This group of people invites membersof their own personal, alumni networks to join the Community.
New members repeat the process.
Social Networking and Building Your Online Community
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Who has Access
Ohio University degree-holding alumni Other individuals granted accesswith permission
- students with alumni group connection- recent alumni without an ID - non-graduates
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What it Costs to Build and Maintain
To Build: To Maintain: - money - time - graphics - technology - data - data - marketing - marketing
- money
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How it’s Controlled Alumni ID number Other controls
- trust/ hope- OUAA staff- users
- delete account
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How an Online Community might benefit your relationship/ institution - connects alumni, 24/7 - information updates to database - gives alumni a reason to visit Web site - wow factor
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How an Online Community might be harm your relationship/ institution - spam-like messages from alumni- alumni spreading bad news- new/ confusing technology- right people aren’t active
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Social Networking and Building Your Online Community
Topics
- How alumni are using THE GATEWAY- Who’s using the Site- Types of Marketing used- Problems we’ve had- Gateway ideas- Goals for 2007
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THE GATEWAY
A web community, exclusively for Bobcat alumni
Launched September 2005
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- 24 hours after message = 301 users logging in- previous days = average of 50 users
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Jim, those photos brought back some great memories. And reminded me I need to get back to campus. Thank you for taking the time to share. I can't believe an OU building has an ESCALATOR!!! Wow.
Hi Jim. Your new pictures are just great. I particularly enjoyed the shots of the new Baker Center. When I was a freshman, the old Baker Center had just been completed. If my son ends up at Ohio U. this Fall he will be there when the new Baker Center has just been completed.
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Types of Marketing
Social Networking and Building Your Online Community
- Full page and half page ads in magazine- Cover story in newsletter- Ads/ blurbs in magazine and newsletter- Gateway-specific Emails- Making Tracks Emails- Word of Mouth- Facebook messages to alumni
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Gateway promotions
Social Networking and Building Your Online Community
Ohio Today
The [college] Gate
Making Tracks
Gateway-specific
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Social Networking and Building Your Online Community
Advertising space
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Advertising space
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Social Networking and Building Your Online Community
Total Resumes uploaded by users326
Total Pictures uploaded6,888
Total number of users with a profile photo1,528
Total number of users with journal entries325
Number of events posted294
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Social Networking and Building Your Online Community
Number of users that logged in betweenNov. 1 at 7 p.m. through Nov. 2 at 7 p.m.60
Number of users that logged in betweenOct. 26 – Nov. 2 472
Number of users that logged in betweenOct. 2 – Nov. 21,283
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Registered Users
Total NetMessages
TotalUpdates
Total # Groups Active Users
Friend Connections
Ohio University
6,654 854 103,458 370 1,011 14,811
Avg. of Like Communities
3,483 1,001 45,636 144 975 8,387
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Social Networking and Building Your Online Community
GATEWAY Problems
- Mr. Sullivan- Angelina Jolie- F***ing Blog titles
- Does Sex Count?- OU press- Teddy
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Social Networking and Building Your Online Community
GATEWAY Ideas
- Black Alumni Reunion Group- Campus tour photos with captions- Konneker Alumni Center photos- Student profiles, albums and journals- Fossil watch and campus photography- Winter photos- Exclusive campus photo tours
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Social Networking and Building Your Online Community
GATEWAY Ideas
- Find your Roommates Challenge- Academic buildings- Scan yearbooks/ newspapers- Going out for coffee- A night on the town- Student presentations- Alumni books and articles- Chapter events
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Social Networking and Building Your Online Community
GATEWAY Goals
- Engage all users, not just F-o-F- Add a “How-to” section for site- Invite seniors to join alumni network- Help users get friends registered- Inform deans about site’s power- Faster uploads of recent graduates- Encourage events
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Jim HarrisOhio UniversityAlumni Association
[email protected] FacebookinCircle Pro www.incirclepro.com
Social Networking and Building Your Online Community