social networking

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Social Life on the Web

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Michael Monheit, Esq. looks at social networking sites that are appropriate for the Legal Profession.

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Page 1: Social Networking

Social Life on the Web

Page 2: Social Networking

Social Sites…

…have moved online!

Page 3: Social Networking

Social Networking Software…

Community Based

User built content

User Shared Experience/Advice

Relatively self-regulated

…enables grass roots content.

Page 4: Social Networking

With tools for…Blogging (Blogger.com)

Message Boards (LawGuru.com)

UserGroups (groups.Yahoo.com)

ListServs (AAJ Litigation Groups)

Bookmarking (Digg.com)

Community Knowledge (Wikipedia.com)

Personal Web Pages (FaceBook.com)

Videos and Photos (YouTube.com)

Topical Expertise (Squidoo.com)

…sharing information.

Page 5: Social Networking

The Characteristics of Online Social Networking include:

There is a high level of trust associated with information in Social

Networks.

•Rapid

•Credible

•Informal

•Viral

Page 6: Social Networking

The advantages of Social Networking Include:

Inbound links are presently a currency of Web Site Popularity!

•Building Inbound Links to Web Site

•Obtaining direct referrals

•Conducting research

Page 7: Social Networking

Building Links is Like Shaving…

If You Don’t do It Every Day, You Look Like a Bum!

Page 8: Social Networking

Blogs are like…

weB LOGSBlogger.com (free)

WordPress.com (free)

TypePad.com (paid)

LiveJournal.com

…a Diary

Page 9: Social Networking

Only Blogs are…

…digital, public, indexed, searchable & interactive

• Blogs provide a framework for rapidly publishing information in real time.

•They are useful for creating topical web site content.

Page 10: Social Networking

We publish many blogs…

… some on our own web sites and some off-site

Page 11: Social Networking

Message Boards, Bulletin Boards & ListServs are...

…applications where people post

questions and answers.

Page 12: Social Networking

There are many types of Message Boards and ListServs.

Groups.google.com

AAJ Litigation Groups

Craigslist.com

Lawyers.com/community

Chat.lawinfo.com

boards.findlaw.com

answers.com

healthboards.com LawGuru

Groups.yahoo

Page 13: Social Networking

Bookmarking sites

… allow users to store bookmarks online and enter comments about the

sites they visit.

Digg.com

StumbleUpon.com

De.licio.us

Furl.com

BlogMarks.com

Page 14: Social Networking

Wikies are not…

…mean witches.

A wiki is a collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. The most commonly known wiki is Wikipedia.

Page 15: Social Networking

A facebook no longer is where …

… you find a date for Friday Night!

However, inspired by the booklet typically handed out to college freshman with pictures and names of their new classmates, FaceBook.com has grown into one of the largest online social networking sites.

Page 16: Social Networking

There are many social network web sites…

… that allow users to publish information about themselves and

share with their friends.

LinkedIn (professional networking)

Facebook (personal profiles and interest groups)

MySpace (personal profiles and interest groups)

YouTube (share videos)

SlideShare (share PowerPoints and PDF's)

Squidoo.com (topical web pages)

Page 17: Social Networking

How do you utilize a social network site?

…and participate by providing substantive information

Open an account

Build a profile

Subscribe to features which you wish to monitor