social networking

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By Yuvan RIS 2012

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Meant for year 6

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Page 1: Social networking

By YuvanRIS 2012

Page 2: Social networking

Objectives

•Students should understand the basis of SN.

•Aware of the actual purpose of SN

•Know the history of SN

Page 3: Social networking

Social networking didn't start with Facebook.

We examine the history of social networking,

from BBSes to Friendster to Diaspora.

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Introduction Social Networking is a focal point for Social Interactivity.

Initially , computer networking was envisioned as a military-centric command and control scheme.

But as it expanded beyond just a privileged few hubs and nodes, so too did the idea that connected computers might also make a great forum for discussing mutual topics of interest, and perhaps even meeting or renewing acquaintances with other humans.

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How it started ? It started with the BBS. Short for Bulletin Board System,

these online meeting places were effectively independently-produced hunks of code that allowed users to communicate with a central system where they could download

files or games (many times including pirated software) and post

messages to other users.

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Accessed over telephone lines via a modem,

BBSes were often run by hobbyists who carefully

nurtured the social aspects and interest-specific nature

of their projects – which, more often than not in those early

days of computers, was technology-related.

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Moreover, long distance calling rates usually applied for

out-of-towners, so many Bulletin Boards were locals-only affairs that in turn spurred local in-person gatherings.

And voila, just like that, suddenly the antisocial had become social.

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The BBS was no joke.

Though the technology of the time restricted the

flexibility of these systems, and the end-user’s experience,

to text-only exchanges of data that crawled along at glacial

speed, BBSes continued to gain popularity throughout

the ‘80s and well into the ‘90s, when the Internet truly kicked into gear.

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CompuServe, a service that began life in the 1970s as a business-oriented mainframe computer communication

solution, but expanded into the public domain in the late 1980s.

CompuServe allowed members to share files and access news and events. But it also offered something few had ever experienced – true interaction.

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Not only could you send a message to your friend via a newfangled

technology dubbed “e-mail” (granted, the concept of e-mail wasn’t

exactly newfangled at the time, though widespread public access to it was).

You could also join any of CompuServe’s thousands of discussion forums to yap with thousands of other members on virtually any important subject of the day.

Those forums proved tremendously popular and paved the way for the modern iterations we know today.

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But if there is a true precursor to today’s social networking sites,

it was likely spawned under the AOL (America Online) umbrella.

In many ways, and for many people, AOL was the Internet before

the Internet, and its member-created communities (complete with searchable

“Member Profiles,” in which users would list pertinent details about themselves),

were arguably the service’s most fascinating, forward-thinking feature.

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NEW EVOLUTION BEGINS There was no stopping the real Internet, and by the mid-1990s it was moving full bore.

Yahoo had just set up shop.

Amazon had just begun selling books, and the race to get a PC in every household was on.

And, by 1995, the site that may have been the first to fulfill the modern definition of social networking was born.

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THE INTERNET BOOMS

Though differing from many current social networking sites in that it asks not

“Who can I connect with?” but rather,

“Who can I connect with that was once a schoolmate of mine?”

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Classmate.com

• Classmates.com proved almost immediately that the idea of a virtual reunion was a good one. • Early users could not create profiles, but they could locate long-lost grade school chums, menacing school bullies and maybe even that prom date they just couldn’t forget • It was a hit almost immediately, and even today the service boasts some 540 million registered accounts.

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That same level of success can’t be said for SixDegrees.com. The site sprung up in 1997 and was one of the very first to allow its users to create profiles, invite friends, organize groups, and surf other user profiles. Its founders worked the six degrees angle hard by encouraging members to bring more people into the fold. Unfortunately, this “encouragement” ultimately became a bit too pushy for many, and the site slowly de-evolved into a loose association of computer users and numerous complaints of spam-filled membership drives. SixDegrees.com folded completely in 2000.

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• Next in line was AsianAvenue.com, founded in 1997. • AsianAvenue.com was followed in 1999 by BlackPlanet.com. • Both have survived to this very day, with BlackPlanet.com in particular enjoying tremendous success throughout its run. • Indeed, according to current parent company Radio One, which acquired Community Connect and its sites in April of 2008, BlackPlanet.com presently attracts in excess of three million unique visitors every month.

AsianAvenue.com

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Year 2000 and beyond

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Launched in 2002

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• Friendster displays the pathways connecting two people, new feature that attracts.

• CEO Jonathan Abrams actually refers to his creation as a dating site that isn’t about dating.

• Just a year after its launch, Friendster boasted more than three million registered users

.

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Launched in 2003.

a networking resource for business people who want to connect with other professionals.

In fact, LinkedIn contacts are referred to as “connections.”

Today, LinkedIn boasts more than 175 million members.

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Launched in 2003.

It does so by tempting the key young adult demographic with music, music videos, and a funky, feature-filled environment.

Still popular in USA.

Has over 500 million users.

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Founded in 2004 as a Harvard-only exercise and remained a campus-oriented site for two full years before finally opening to the general public in 2006.

Over 1 billion users to date.

Secret of success - its memorable, descriptive name.

Facebook promotes both honesty and openness

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FUTURE

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APPS.NET

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Advantages of

Social Netw

ork

Low costso Social networking for personal and business use if free.

It is an easy and cost effective way to reach your consumers and people in your network.

· Builds Credibilityo For business purposes, connecting with your customers on a personal and professional level will make them loyal to

your company and brand.

· Connectionso Connecting with people in your friends’ networks or your work

Networks will benefit you in the long run. It will help you gain connections which may be useful in the future.

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DisadvantagesLack of anonymity

o Social networking usually requires you to input your name, location, age, gender and many other types of personal

information.

· Scams and harassmento Being online you are at risk to face cases of harassment,

cyber-stalking, online scams and identity theft.

· Time consumingo If you are new to social networking, learning the process

Can be very time consuming.

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The End