SOCIAL MEDIAPRESENTED BY:ARVIND ARORA

ABHISHEK BANSALAMAN KASHYAP

CHANDNI CHANDOKMEENAKSHI PARNAMI

Social Media Evolution In India2005 - 2010

Evolution of Social Networking in India Year - 2005

• 2005 – The First Hi5 to social networking

• What ticked the Indian User off?

• Freedom of Speech• Voyeurism• New Friends

Evolution of Social Networking in India Year - 2006• 2006 – The rise of Orkut!

• What ticked the Indian User off?

• Exclusivity• Simplicity• Huge Reach & Freedom of Speech

Evolution of Social Networking in India Year - 2007

• 2007 – The Orkut VS Facebook Era

• What ticked the Indian User off?

• Security vs Sex Peverts• Private Network vs Open Network• Passive Feed With Viral Elements• The bees go where the honey is • Apps – A Different level to Interaction

Evolution of Social Networking in India Year - 2008• 2008 – The Facebook Revolution

Begins!

• What ticked the Indian User off?

• Facebook Chat• Facebook Connect (Going all over web)• More Interesting apps• Better Security• Early Adopters Shift To Facebook

Evolution of Social Networking in India Year - 2009• 2009 – The Facebook vs Twitter

Game. Offline Media Joins The Fun!

• What ticked the Indian User off?

• Facebook Goes Mainstream (Dhoni Aircel Ad)

• Social Games Come to the fore• Realtime Revolution• Twitter attracts Glitterati• Twitter attracts Journalists• Twitter Goes Print, TV & Radio

TOP SOCIAL NETWORKING SITE(2012)

Website Visit Share

• Facebook 63.02%• YouTube 19.97%• Twitter 1.53%• Yahoo! Answers 1.01%• Pinterest.com 0.98%• Linkedin 0.8 %• Tagged 0.70% • Google+ 0.43%• MySpace 0.39%• Yelp 0.37% 

LATEST TRENDS

•Social Mobile•Socialization of search•Geo-targeting of Social Media Marketing•Social Commerce•Social Gaming•Social Magazine Super Blogs•Global Micro Niche Business

CHALLENGES TO OVERCOME• Privacy

• Transparency

• Diversity

• Business Integration

• Convergence

• Relationships

• ROI

CHALLENGES

• Hacking(recent hacking of Pfizer’s corporate Facebook page)

•  Technical challenges(e.g custom wall)

• Involve Significant manual moderation, Receiving comments in multiple languages that need to be translated, reviewed and approved in a timely manner is both challenging and time consuming for 30+ pages for each company.

CONTI…•Facebook is continually developing its

products and services, so further changes are not only possible but also should be expected.

PROFILE OF EXECUTIVE

OF SOCIAL

MEDIA

INDUSTRY