social network marketing - strategies for your company

3
Social network Marketing - Strategies For Your Company Business managers frequently overlook the great potential in marketing through social media outlets. They fail to realize the power of social media marketing. If properly used, you will find yourself with more customers for your business. You will find some very good information on how you can grow your social media site using this article. Be sure that your content is interesting and unique, so that other social media users will want to share it with others. People succeed by using social media, but only if their content sticks out from others. If you are out of ideas, you can http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/ always find inspiration online or from family and friends. Put social media widgets on your site. Widgets can help out your site's visibility a lot. Also, a widget allows consumers to vote on your site's quality and re-tweet information themselves. Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their Google Reader account once your feeds are published. This makes your content accessible in an easy-t- -access way for your customers. Make the button to subscribe easy to identify, so the whole process takes no effort on the part of those visiting your site. One rule of thumb to avoid with social media marketing is to not annoy your customers. Some marketers over do it by constantly sending their customers messages they really do not need or want. This can annoy your readers and cause them to not want to visit your site, especially if you're always bombarding them with messages! You can add applications such as SlideShare to LinkedIn. Try different applications and see which ones could be helpful to you. SlideShare allows you to create photo albums with detailed descriptions for each pictures. You could add pictures of your products or have your customers send you pictures of themselves using what they bought from you. To make your social media marketing campaign successfully market your brand, sell yourself as an industry authority. Instead of plugging your products, produce engaging content that entertains, educates and even inspires people. If you happen to create something that goes just a little viral due to the share button, your company name is getting out there. Read the terms of service of every social media site you make a profile on. Make sure that understand the rules of the site you are making a profile on, otherwise your profile could be deleted and all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rules before you begin. Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. This website lets users post questions and receive answers from others who may have the information they need. Search the internet for customer questions or issues related to the type of products you sell and try to answer them with links to your own products where allowed. If you provide many answers that are helpful and well-written, you could easily become an expert in a specific category.

Upload: curlytableware635

Post on 19-Aug-2015

11 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: Social network Marketing - Strategies For Your Company

Social network Marketing - Strategies For Your Company

Business managers frequently overlook the great potential in marketing through social mediaoutlets. They fail to realize the power of social media marketing. If properly used, you will findyourself with more customers for your business. You will find some very good information on howyou can grow your social media site using this article.

Be sure that your content is interesting and unique, so that other social media users will want toshare it with others. People succeed by using social media, but only if their content sticks out fromothers. If you are out of ideas, you canhttp://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/ always findinspiration online or from family and friends.

Put social media widgets on your site. Widgets can help out your site's visibility a lot. Also, a widgetallows consumers to vote on your site's quality and re-tweet information themselves.

Utilize RSS feeds. These all people to subscribe to your feed and have the posts go into their GoogleReader account once your feeds are published. This makes your content accessible in an easy-t--access way for your customers. Make the button to subscribe easy to identify, so the whole processtakes no effort on the part of those visiting your site.

One rule of thumb to avoid with social media marketing is to not annoy your customers. Somemarketers over do it by constantly sending their customers messages they really do not need orwant. This can annoy your readers and cause them to not want to visit your site, especially if you'realways bombarding them with messages!

You can add applications such as SlideShare to LinkedIn. Try different applications and see whichones could be helpful to you. SlideShare allows you to create photo albums with detaileddescriptions for each pictures. You could add pictures of your products or have your customers sendyou pictures of themselves using what they bought from you.

To make your social media marketing campaign successfully market your brand, sell yourself as anindustry authority. Instead of plugging your products, produce engaging content that entertains,educates and even inspires people. If you happen to create something that goes just a little viral dueto the share button, your company name is getting out there.

Read the terms of service of every social media site you make a profile on. Make sure thatunderstand the rules of the site you are making a profile on, otherwise your profile could be deletedand all your hard work will be gone. Some sites do not allow affiliate links; so know the site's rulesbefore you begin.

Make a Yahoo account for yourself. Once you have done this, spend some time browsing throughYahoo Answers. This website lets users post questions and receive answers from others who mayhave the information they need. Search the internet for customer questions or issues related to thetype of products you sell and try to answer them with links to your own products where allowed. Ifyou provide many answers that are helpful and well-written, you could easily become an expert in aspecific category.

Page 2: Social network Marketing - Strategies For Your Company

Videos are a great content for your socialmedia marketing. Demographics show thatvideo is the largest and fastest growing onlineapplication. You can make your old articlesand posts into video presentations usingscreen capture and presentation toolsavailable on the web. Add them to yourYouTube profile and link them to your socialmedia pages.

When your customers want to contact you on your social media, always respond in a timely manner.Do not let messages sit for days unread. Your customers and followers are taking the time to write,so from a customer service perspective. It is good customer service to respond to messages andcomments at least on a daily basis

Develop a fan base. If your products can confer a sense of individuality to your customers, you canuse social media to strengthen this idea. Post pictures of the typical product user and write updatesabout common issues among your target audience. Your followers will recognize themselves in theimage you are creating.

Use Facebook to run a special promotion or a competition. Everyone loves winning something, soyour followers are sure to get involved. Whether you offer a free product, a special high-amountcoupon or a big or small prize, it will get people more actively involved with your Facebook page. Italso builds goodwill with your customer base.

Try using polls on your social media profiles to engageyour customers and get them involved. People love togive marketing tips their opinions and have their voiceheard. A poll is a great way to get them to voice theiropinions and give feedback on new products and ideasthat are relevant to your company.

One great way to get people to participate in your socialmedia sites is to offer freebies, giveaways, and contests.Make participation in some form or another on the entryform. You can use this to get people to follow you, likeyour page, or write something in a comment thread.

Try to make lists when you make posts on social media. These are usually a big hit among peoplewho pass on information to others through social media. Lists also highlight your main points, andmake it easier to reference and remember the information that you are presenting to the reader.

Subscribe to the feeds of your followers. Do not give off the impression you cannot be bothered,when your friends and customers choose to follow you. Forging two-way social media links tellscustomers and potential customers that the company they're paying attention to appreciates thatattention. To follow someone back on Twitter should be pretty simple and only requires a fewseconds. This gives something back to the customer.

Page 3: Social network Marketing - Strategies For Your Company

To get a leg up on the social media marketing of competitors, embrace all forms of social media.Many companies assume that social media has matured and think they only need presence onFacebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember thatMySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ toexpose yourself where other players are not.

They may not solve every little issue you deal with, but they can prepare you for the journey. Socialmedia changes constantly and you have to stay current with it. Apply what you've learned here toglean more followers and enhance your business.