social network and online community
DESCRIPTION
A short brief history of Social Network and Social Reaction.TRANSCRIPT
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Social Network and Online Community
By Charlie Pongsangangan
Google Analytics Individual Certified
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Charlie Pongsangangan
- Management Information System, Chulalongkorn University
- MBA, Chulalongkorn University
- Strategist and Social Media Planner, MAXions
- Columnist, S+M Magazine
- Translator
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What’s Social Network?
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social network
noun 1. a network of friends, colleagues, and other personal contacts: Strong social networks can encourage healthy behaviors.
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Maslow’s Hierarchy of Needs
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No one wants to be lonely
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Social needs such as relationships, family,
intimacy, belonging, etc.
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relation between people
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relation between people online
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social network
noun 2. Computers . a.an online community of people with a common interest who use a Web site or other technologies to communicate with each other and share information, resources, etc.: a business-oriented social network. b.a Web site or online service that facilitates this communication.
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Origin of Social Network
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www.sixdegrees.com
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www.sixdegrees.com
the service closed
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2005
2006
2003
20xx ???
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What it is Behind the Social Network?
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Moore’s Law
In 1985, Moore said that;
“Computer chip capacity
would double
every 18 months.”
Gordon Moore
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Moore’s Law
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1946 Eniac
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2012 iPhone
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Technology
Device
Platform Content
User
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Technology
Device
Platform Content
User
Faster chip set, Smaller Size, More Powerful, etc.
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Technology
Device
Platform Content
User
Portable, Mobile, Desk Set, etc.
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Technology
Device
Platform Content
User
iOS, Android, Window, etc.
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Technology
Device
Platform Content
User
Location Based, Photo, Text, etc.
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Technology
Device
Platform Content
User
Trend, Friend, Social, Needs, etc.
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User
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80/20
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Vilfredo Pareto, 1848-1923
The Italian Economist
Who Introduced the
Concept of
Pareto Efficiency
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80/20 The Long Tail
Pareto’s Diagram
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Acid Jazz
Ambient
Progressive-Rock
Bossa Nova
Celtic
Speed Metal House
Garage
Punk
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People can find their “unmet needs”
Because of Technology
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Punk-Rock
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Phenomenon
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Crisis Change in Consumer Behaviors
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What do we do the first thing in
the morning?
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What do we do when we want to buy something?
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Are You Connect to the Internet?
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- 51.6% access social media at work - 41.9% while watching TV - 34% on holiday - 33.8% in bed - 23.3% during meals - 14.8% while shopping - 21.5% in the bathroom - 3.2% in a place of worship - 2.8% (64% of them men) ‘during intimate
moments’!
Survey reveals the evolving nature of Australians’ social media usage
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Facebook Population
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812,119,620 Facebook Population
Almost 3 Times bigger than USA
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Thailand
Population : 66,720,153
Internet users : 18,310,000
: 13,684,540
Estimate Mobile Phone : 70,000,000
Estimate Smart Phone : 30%
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http://www.youtube.com/watch?v=xJXOavGwAW8
The World Is Obsessed With Facebook
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Mobile Addicted
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Mobile is not only Mobile
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The War
VS
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User Oriented
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Cloud Content
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Case Study milliontreesforking
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Brief 1. Tree Planting Online 2. Limited Time 3. 1 M. Trees
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Obstacle
Competitors
Same Content
Same Result
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We’re Looking for Possibility
Online > Social Network > Facebook?
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What Facebook can do for us?
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SHARE
INVITE
COMMUNITY
COMMUNICATION
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Consumer Insight Why we use Facebook?
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Our First Assumption Interest in Opposite Sex
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Our Second Assumption
Most of People Use More Good Looking Picture than His/Her Real Face
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Facebook Display
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Facebook Display Real Face
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HTML 5
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Our Goal 1 Million Trees In 4 Months
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From Our Strategies 1 Million Trees In 4 Weeks
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The Social Network
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Main Stream Social Network
Niche Social Network
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Main Stream
Social Network
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Niche
Social Network
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Case Study - Second Life
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• It’s aggregator engine of virtual reality. • Developed by “Linden Lab” • Free • No story, No mission, No Money!! You must create on your own
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www.anshechung.com
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Virtual Company
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Virtual Concert
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Virtual University
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Virtual Embassy
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Case Study IMC and Social Network
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30.03.07 Rumors Spread
Timeline
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27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Timeline
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http://www.youtube.com/watch?v=gCgvbg1T2Wc
Cloverfield Oil Rig Never Before Seen Video
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18.01.08 Movie in Theater
27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Timeline
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18.01.08 Movie in Theater
27.12.07 Oil Rig Destroyed
27.07.07 MySpace Added
30.03.07 Rumors Spread
10.07.07 Slusho
Late 07 – Mid 08 Blog Posted
Timeline
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- News Update - Social Connect - Communication - Knowledge - etc.
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- News Update - Social Connect - Communication - Knowledge - etc.
- Privacy - Cyberbullying - Risk - No face-to-face Interaction
- etc.
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Social Network Trend
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Gutenberg Diagram
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Gutenberg Diagram
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Gutenberg Diagram
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Eye Detector
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