Importance of Social Sites in Promotion

Presented To: Presented By: Pawan Kumar Manpreet Malana Roll NO.5127

What is social network?Wikipedia definition-A social network is a social structure made of individuals (or organizations) called "nodes," which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike or relationships of beliefs, knowledge or prestigeSocial networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will.

Social NetworksNot a new concept, (6 degrees of separation)Ramsey theorem-At any party with at least six people, there are three people who are all either mutual acquaintances or mutual strangersPeople typically maintain 10-20 close relationships among thousands of acquaintancesMetcalfs Law value of a network increases n2 to # of participantsNot exactly, but in theory.Dependent upon interaction model

Online social networkingSocial sites commonly used. Online community of internet users Common interests in hobbies, religion, or politics. Socialize on sites by reading the profile pages of other members and possibly even contacting them.

Popular social networking sitesPersonal sites-Myspace,orkut,CyworldProfessional/work related-LinkedInRomantic relationship initiation-friendsterMicroblogging-TwitterMusic-last.fmMovies-flicksterPhotos/pictures-flickr

Why internet is popular mean for social networkingThe Internet is powerful because it bridges distance at a low costWhen people first meet online they tend to like each other more and chance of promotion.Less stressful than face-to-face meetingSuperficialities aside people focus on communicating their selves

An example of a social Network diagram. The node with the highestBetweenness centrality is marked in yellow.

Privacy concernsSocial networking sites provide privacy options but users are generally unaware or tend to ignore such concernsStalkers, terrorists, ill-doers, con-artists could benefit from such issuesRecent scandals-England :MI-6s directors wife puts up photos of family on facebook.Facebooks controversial decision to make visible relationship actions to entire social group

Social and Psychological issuesIncreasing relationships but decreasing intimacy

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