Social, Moral and Cultural Needs Triangle

Social Moral or Ethical

Cultural or Spiritual

What do Manufacturers look for when design a product?

Manufactures do not just make a product and hope that people will buy it. They design for a target, they have to think about this target groups

specific needs or wants, this might be cultural or religious needs

Think about the moral issues about making the product will this affect the target group

Think about environmental issues making the product

These are known as: Social, Moral/Ethical and Environmental issues

Social Needs• Special diets:

• Low fat - medics recommend that as a society we reduce the amount of fat eaten in our diet to

reduce heart disease and obesity• Low sugar - type 2 diabetics or slimmers need to

reduce the amount of sugar in their diets

• High Sugar - type 1 diabetics need to increase the amounts of sugar eaten

• High starch carbohydrate - sporty people or athletes need to increase the amount of starch carbohydrate eaten

• Celiac - allergic to gluten in foods• Lactose intolerant - allergic to dairy products• High Fibre - medics recommend that as a society we

increase the amount of fibre we eat in our diet to

reduce bowel cancer

Social Needs

• High iron - due to busy lifestyles many modern day people are anemic and need to increase iron intake. Especially those recovering from illness• Allergies - many people are born with allergies

to certain food stuffs – common allergies are to nuts, eggs etc..• Children - children’s bodies are still growing and

developing rapidly. They need a high intake of protein and vitamins and minerals

• Elderly - the elderly need a high intake of proteinand vitamins and minerals to ward offdiseases.

Cultural or Spiritual Needs • Spiritual Needs:• Religions:

• Jewish – do not eat pork• Muslim – only eat hallal meat• Hindu – do not eat beef• Buddhists – are vegan

• Cultural Needs:• Traditions – meals or ingredients for special occasions that have become

part of our culture. Eg festival dishes• Ingredients in dishes that come from or originate from specific countries in

the world spices from India• Cooking methods that come from or originate from specific countries in the

world eg BBQ

Moral or Ethical Needs• Moral standards:

• Vegetarian or vegan - do not believe in causing harm to the animal. Vegetarians avoid meat and fish. Vegans avoid eating animal products• Eat a healthy, balanced diet - follow the principles of the eat welldiagram

• Organic - ingredients are grown without the use of pesticides or chemicals. They are produced naturally• Fair trade - for ingredients that are produced abroad,farmers are paid a fair wage for their cropsas if they were produced in Britain – this helps to reduce poverty

Moral or Ethical Needs• Only eat British grown - food items have been farmed in Britaintherefore reducing the amount of food miles used and the carbon footprint

• Red tractor endorsed - food items have been farmed in Britain to assured safety standards

• Ecotarian - only eat foods with the least amount of food miles and carbon footprint, recyclablean sustainable produce

What does this symbol mean? What does it tell consumers?

Moral or Ethical Needs

• Free range- eggs or chickens have had a free space in which to live rather than battery farming

• Non irradiated - the food has not been treated with radiation

• Poverty - 70% of 3rd world countries farmed produce is exported to different countries this sustains their economy but keeps them in poverty – we should be eating seasonal produce from our own areas.

What does this mean?

SustainabilityTo continue to support the environment by ensuring the production and consuming of food affects the environment as little as possible

RECYCLEREUSE

REDUCE

What can manufacturers do to support this?

What can consumers do to support this?

GCSE QUESTIONS

1. What is meant by organic foods? (2 marks)

2. Explain why more manufacturers are using organic foods? (2 marks)

3. Sustainability is becoming an important issue for consumers.What are the advantages and disadvantages of using locally sourced, seasonal foods? (8 marks)

4. Explain some of the issues related to air miles? (4 marks)

5. Explain some of the issues related to the packaging of food products? (6 marks)