social, mobile & the future of retail
TRANSCRIPT
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Social, Mobile & The Future of
RetailShiv Kamal
Growth & Analytics Manager at Rangle.io
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Retail and E-Commerce Apps That MoveAs Fast As Your Business
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Mobile has become an essential part of retail omni-channel strategy
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Why is building a mobile experiencetreated like plumbing?
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The future of creating mobile shopping experiences is
lean, agile, and data-driven
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Learn to iterate on results and make rapid
changes.
Days, not months.
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Analytics and user testing are essential.
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Adapt to changes rapidly or end up being left behind.
Adopt continuous delivery
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What should I consider for the experience of the
future?
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Understand your users and support their goals.
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Make the interface easy to learn and enjoyable to use.
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Personalization; age, demographics. Can your
app achieve these kinds of things?
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In general a good mobile application provides more
utility than the web site
counterpart.
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The Modern mobile device is 120,000,000 times more powerful than the computers that sent the man to the
moon. Harness that power.
Location Awareness
In Store Experience Offline Access Micro Location
in Store
Beacon Technology
Contextual Personalization
See in store. Buy online.
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Build your platform so you can support an omnichannel experience on the same codebase.
Omni-Channel code base
Mobile Code Desktop Mode Native App Code
Data Center(backend)
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Focus on deep user experiences.
Build rapidly.
Test everything.
Make decisions based on analytics.
Adapt quickly.
Utilize the device capabilities.
Build reusable software.
KeyTakeaways
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Shiv [email protected]
rangle.io
Thank You!Shiv KamalGrowth & Analytics Manager at Rangle.io
[email protected] @shiv_kamal