1. Social & Mobile Media as a Driverfor Social & Environmental Change Toby Daniels @tobyd

2. 3. 4. 5. 6. Toby Daniels @tobyd 7. crowdcentric.net 8. 9. 10. Happy faced english fan 11. 12. "How social & mobilemedia is empoweringcorporate citizenshipto create social & environmental change 13.

Contents of discussion:

Social media in society

A revolution?

Changes in human behavior

Six major milestones

Three significant trends

Corporations & social media

Corporate citizenship & CSR

Brand commitments

14. #smbr #thinksocial 15. #englandare totallygoingtowin theworldcup 16. 17. 18. 19. 20. 21. 22. 23. Social media:A revolution? 24. 25. 26. 27. 28. 29. 30. The moment we're living through, is the largest increase in expressive capability in human history.Clay Shirky Internet Mapping Project Bill Cheswick 31. Social media: Human behavior 32. Allowsus to embrace our differences 33. 34. Removes the barrier ofdistance 35. 36. Expands the circle of social concern 37. 38. Social media: Milestones 39. 1.20.2009 40. 3.28.2009 41. 4.17.2009 42. 5.10.2009 43. 6.13.2009 44. 10.1.2009 45. 10.16.2009 46. 11.1.2009 47. Social media:Trends Download Social Media Blueprints 1.0 http://slideshare.com/thinksocial 48. social production/mass collaboration 49.

Summary examples:

Translated 300 videos into 58 languages

1200 individual volunteers from Beijing to Beirut

2900 total translations

50. Causecasting 51.

Summary example:

People donate their birthdays and raise money to build wells

30,000 members

Raised $2.3M

Provided access to clean water for 117,000 people

52. social alignment/ social aligning 53.

Summary results:

Ranking systems for CSR

Social motivated Fortune 500

Open, free accessible database

Data on renewable energy practices, employment policies etc

54. Social media: Corporations 55. 56. "The responsibility to address our most pressing global challenges must be shared by both companies and citizens. The relationship between companies and consumers is forever changed with the adoption of social and mobile media. A commitment to act for mutual benefit and the public good is a new kind of commitment. And, each of us company and consumer alike can make one." Jamie Daves, Co-founder & Executive Director, ThinkSocial 57. 58.

PepsiCo

Timberland

Starbucks

59.

VIDEO:DREAM MACHINE ANIMATION

Pepsi Refresh Project will award more than $20 million in 2010 to move communities forward. 60.

Summary results:

2M registered users

5,000 ideas from all 50 US states submitted since Feb 2010

Ideas spread throughout the social web, on Twitter, Facebook etc

5M votes have been cast

In four months, over 100 grants & $5M has been awarded

Doubled Facebook fans and Twitters followers

61. Timberland promises toplant 5 million treesin 5 years in Haiti and China. 62.

Summary results:

Promises to plant 5M trees in Haiti and China

Engaging employees and customers through their retail stores and through grassroots events

Global branded website, print, digital and TV ads, billboards to a global PR campaign

Asked influential supporters to tell their friends -- in 140 characters or less -- the stories about how their trees are helping to feed families, restore environmental balance, provide alternatives to petroleum-based fuels, control flooding, provide jobs & educate children

63. 64. the betacup's goal: find the best ideas to eliminate paper cup consumption and help bring these ideas to life. 65. 58 ,000,000,000

20m trees

16b gallons of water

16k swimming pools

50k homes powered

66.

Summary results:

Over 400 ideas submitted in just two months

500k page views

13,000 ratings

5,000 comments

Featured in the New York Times, Fast Company, Mashable & CNET

67.

Summary:

Social media as a 5 thmedia revolution

It allows us to embrace our cultural differences

It removes the barrier of distance

Expands the circle of social concern

68.

Facilitates mass collaboration

Encourages causecasting

Enables social alignment

Forces corporations to reorganize around customers values

Examples of how brands are leveraging social to enable social & environmental change

69. Almost always the creative dedicated minority has made the world better. Martin Luther King Jr 70. Obrigado! Toby Daniels @tobyd 71. More information: ThinkSocial: http://think-social.org Social Media Week: http://socialmediaweek.org To download Social Media Blueprints 1.0: http://slideshare.com/thinksocial