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Social Messaging Applications

Functional Model &Solution Matrix

Version 1.0 / 04.06.2010

Björn Negelmann

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… the basic idea of social messaging …

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Different Wordings lead to different notions

Enterprise Twitter As corporate use of Twitter

Enterprise Microblogging Microblogging: „regular entries of short

sentence fragments containing commentary, descriptions of events, or other material such as graphics or video“ (Wikipedia „Micro-Bloging“ and „Blogging“)

Enterprise Microblogging: as limitation of micro-blogging behind the firewall

Social Messaging Relating to the term of „social software“

as a way of allowing users to interact and share data (Wikipedia)

As a contradiction towards Instant Messaging (limited to the messaging concept of 1 to few): 1 to Many without any guaranteed response

Micro-Sharing social networking tools and systems that

enable listening, awareness, communication and collaboration between people, through short bursts of text, links, and multimedia content.

surprisingly powerful way to connect people to one another for corporate benefit. (Laura Fitton, Pistachio)

Emphasis on the conversation Emphasis on the social part

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Subject matter of this research: Micro-Sharing… but named Social Messaging

Publishing of micro-information/content(not only freeform text!)

Conversation & Sharingas Purpose

Individual-centered service model with ways to interact with others throughout social relations

• Supporting time- and location-independent coordination

Key Notion Extended Notion

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… for every informationtechnology there is a

underlying input-output-process …

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Views Personalization RSS feeds Distribution to

External Targets Integration to

Third Party Clients User Statistics

Update OutputUpdate Output

Action Types- User Actions- System Action

Information Model- Structure- Relationship Model- Extensions

Language Support Search

Update Processing

Update Processing

Input Options Input Assistance Update Types Commenting/

Threading Classification Integration of

External Sources

Update Capturing

Update Capturing

User Management Analytics & Controlling

Application Management Content Management

Functional Model of Social Messaging

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Functional Model: Update Capturing

Input Options: Web, Mobile, Desktop … Input Assistance: WYSIWYG-Editor … Content Types: Basic, Extended Commenting/Threading Classification: Tagging, Rating Integration of External Sources: RSS, Ext. Services,

API, Legacy Integration

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Functional Model: Update Processing

Action Model User Actions: (Actions the user can use to interact) System Actions: (Actions to process the update)

Information Model Structure: Hierarchy vs. Following vs. Search/Filter Relationship Model: Following vs. Groups

Language Support

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Functional Model: Update Output

Views: All, Follower, Groups …. RSS Output Distribution to External Targets: Personalization Statitics for the user

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Functional Model: System Administration

User Management: Account-Management, Rules & Roles, Access-Rights, Integration of ext. sources

Content Management: Tag management, Ressource Management, Integration of external sources

Application Management: Theme-/Template-/Layout management, Backup management, Security, Export

Analytics & Controlling: Activity analysis, Topic Analysis, Network analysis

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… the functional focusdefines the core ideasof the application …

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Vendor Solution Matrix:Horizontal Dimension - Functional Focus

• Solution focus on basic social messaging (only freeform content)

• Twitter-alike features: @/DM, Following • Information structure by tagging

Communication-based

Coordination

Micro-Sharing

Micro-Messaging

• Solution focus on information sharing (Extended Content Types)

• Commenting & Threading • Information structure by user or topic groups

• Solution focus on the provision of communication tools forcoordination processes (Project-/Task-/Decision-Management)

• Integration interfaces for coordination/collaboration applications

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Vendor Solution Matrix:Vertical Dimension – Technologic Concept

Out-of-the-Box Framework

• Product-orientatedapplication approach

• Web service or software• Defined Function Model• API – only key functions• Installation & Configuration

• Data model is defined• Processes are defined

• Infrastructure-orientated framework approach

• API for possible extensions• Implementation rather than

installation• Daten model is to be

defined• Processes are adjustable

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Vendor Solution Matrix

Comm.-basedCoordination

Micro-Sharing

Micro-Messaging

Out-of-the-Box Framework

Pure-PlayOnline-Services

Open/Closed-SourcePlattforms

Comm.-basedCoordination-Tools

Micro-SharingFrameworks

IntegratedMicro-Sharing Etp-Built

Message-Server

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… to get more information …

Website: http://www.n-sight.de/research/social-messagingContact Form: http://www.n-sight.de/contact-usTwitter: http://twitter.com/nsight