social meida for college entrepreneurs - university of washington mktg 455 - social3i

blog

www.social3i.com || Seattle Washington

Entre 455 – Social Media for Entrepreneurs

May 10, 2011Presented by: Andy Boyer, Social3i

http://social3i.blogspot.com/


http://www.social3i.com/


social3i Proprietary and Confidential 3

Resources:

Delicious.com/social3i


Today’s Agenda

• The Social Media Landscape• Things Social Media People Talk About • Stats to Impress Employers• Some Top Campaigns

• How to Get a Job• Building a Personal Brand Using Social

Media• LinkedIn• Tools You Can Learn That Will Impress

Employers


But first, who am I

• University of Arizona Undergrad | UW MBA ‘06• Background in Marketing includes Minor

League Baseball, Crystal Mountain Ski Resort, RealNetworks B2B and E-Commerce, Freelance Marketing Consulting. Social Media Firm, now Social3i

• More info on my company:• www.Social3i.com• Twitter: @social3i • Social3i.com/blog

Intelligence & Insight

Ideation & Planning

Influencer Marketing

Social Marketing Program

Development

Social Competency

Training

blog


The Social Media Landscape(Aka… Why do we care about Social Media?)






This was a game changer

Jan 2009 -Plane crashes in the Hudson River

3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile

New York Times broke the news at 3:48 pm and didn’t post to the frontpage until 4:00 pm

Page 7


How Twitter is changing news


How Twitter is Changing Sports


Live from Bin Laden’s House


The Mainstream Has Adopted Twitter


This is what your future boss thinks Facebook is

In 2011, Facebook Users: • Uploaded 4,300 Photos Every Second Over New Year's Weekend• 750 million photos total for the NYE weekend.


This is why my generation doesn’t get YouTube

http://www.youtube.com/watch?v=CD2LRROpph0


Content moves from Social to mainstream

blog


Stats to Impress Employers






The Social Web is influencing customer decisions

77% of all internet users participate in social networking sites

Viewing on social sites has surpassed personal email usage70% of consumers trust opinions, posted online, by other online consumers3 million active Facebook Pages, with more than 1.5 million of them from local businesses.

Data: Nielsen Research / Comscore Media Metrix 2009


The Face of the New Internet is Social

Facebook has passed Google & Yahoo in # of Visits Per Month

Jan 2010 Jan 2011


~30% of users are over 35Source: Facebook.com

40% of internet users between 30 and 49 years of age use social media every day

Fastest growing

demographic!


Marketing Budgets are Integrating Social


ROI is Important


What Channels are People Usinghttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed


HR Execs Use Social Channels Like Linked In

blog


Campaigns We Like






Quiz Time: Basic Logos We Need to Know

Facebook Twitter YouTube LinkedIn Wordpress

Blogger Wikipedia Foursquare MySpace Flickr


Making sense of everything (The Brian Solis Flower)


Best Practices: Dell Idea Storm


Letting your community help you choose


And in small businesses, brands want to remind their consumers that they are there


Anything you can do on your web page, you can do in Facebook


Big brands with big budgets


Small brands with small budgets


YouTube Content cycles

• A video on YouTube gets 50% of its views in the first 6 days it is on the site, according to data from analytics firm TubeMogul.

• After 20 days, a YouTube video has had 75% of its total views.

• That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views

http://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1

http://tubemogul.com/




Old Spice

http://www.youtube.com/oldspice


The Twitter Customer Service Angle: Comcast Cares


Comcast Cares


Starbucks


Local Customer Support via Twitter


Fail (Or win?) Skittles goes all SocialDay 1

Page 45


Day 2

Page 46


Day 3

April 12, 2023Page 47


The Result

Page 48


Blogs: Coca-Cola Happiness Machine

http://adland.tv/commercials/coke-coca-cola-happiness-machine-2010-200-usa


Single Brand - Multiple Accounts


A Brief Moment ot Talk about Mobile and Tablets

blog


Getting a Job in (or with) Social Media






You are competing for jobs against this guy

http://vimeo.com/21228618


What Should Your Resume Include(If you want to work in Marketing)

• Show me that you are a professional and are presenting a consistent resume to all employers

LinkedIn Profile

• Show me that you follow people in the industry you want to work in. I don’t want to have to explain to you what Mashable is.

Twitter Account

• (I just made that word up)• Show me that you can write, care enough about your job search to

market yourself, and have some background about something you care about

A “Prof-ersonal” Blog


What happens when people search for you


The Personal Brand


Blogging for Profit – Andru Edwards


Make a Job Your Own


My Twitter #Win


Who to Copy: Folks from UW #MCDM Program

blog


LinkedIn






Build a robust presence on LinkedIn


LinkedIn Signal


Tracking


LinkedIn Maps


Advertising on LinkedIn


Slideshare


Connecting LinkedIn with Slideshare


LinkedIn Best Practices

Join Groups That Are Relevant To Your Industry

Browse The Connections You Have and Ask For Introductions

Don’t Accept Random Memberships or Invites From People

Sharing Recommendations Strengthens Your Relationships

Find a Networking Event in Your Area

http://socialmediamagic.com/blog/making-quality-linkedin-connections-5-practices/

http://socialmediamagic.com/blog/making-quality-linkedin-connections-5-practices/

blog


Tools You Can Use to Impress Employers






Publishing Tools:Tumblr


Publishing Tools:Flavors.me


Publishing Tools:About.me


Get Creative with Facebook “Pages”


Cheap tricks to make you look smart:Facebook Apps - Involver


Cheap tricks to make you look smart: Facebook Apps - North Social


Twitter Tools – CoTweet, Hootsuite, Seesmic, Tweetdeck, etc…


Url Shorteners – Bit.ly (Goo.gl , ow.ly , etc…)


Listening and Discovery Toolwww.Paper.li


Cheap tricks to make you look smart: Blogging


Measurement ToolsRadian6, Alterian, ViralHeat,


Unlimited Choices – Check DandyID.org

blog


Q+A





blog


Contact Info






social3i Management Bios

Andy BoyerIntegrated Marketing Strategy & Planning

As Co-Founder of social3i, Andy develops holistic social media programs that are integrated into overall marketing efforts. He was a Principal at social media agency Spring Creek Group from 2007-2010, leading client campaigns inside Microsoft and other companies, developing short and long term social media strategies, and recruiting a team of Engagement Leads and Community Managers. His previous experience is highlighted by six years in e-commerce marketing at streaming media pioneer RealNetworks from 1996-2002.

Twitter: @aboyerLinkedin: Add Andy to your networkE-mail: [email protected]

Xavier JimenezIntegrated Marketing Research & Ideation

Prior to co-founding social3i Xavier was Principal and Analytics Practice Head at social media agency Spring Creek Group in Seattle Washington. Xavier has worked with Fortune 500 brands like ubid.com, RealNetworks, American Greetings, T-Mobile and Microsoft to deliver deep consumer insights using emerging media measurement technologies. As chief social intelligence strategist, Xavier is tasked with qualifying and transforming raw data from online video, mobile advertising, widgets, blogs, social networks, and other user generated content into deep customer intelligence.

Twitter: @xjimenez Linkedin: Add Xavier to your networkE-mail: [email protected]

Colin LamontIntegrated Marketing & Mobile Campaigns

Colin Lamont has 15 years direct marketing, e-commerce, and product management experience in helping build and grow consumer products and services. Most recently, he was the Vice President of Marketing at GotVoice, an Ignition Partners funded mobile solutions company that was successfully sold. An expert of integrated marketing, Colin leverages social media outreach to support direct marketing, branding, PR, speaking engagements and events to cost-effectively grow companies. Previously, Colin worked at RealNetworks, starting in 1995, & culminating as Director of Consumer Marketing for the RealGames and GameHouse divisions in 2006.

Twitter: @social3iLinkedin: Add Colin to your networkE-mail: [email protected]

http://twitter.com/aboyer

http://twitter.com/aboyer

http://www.linkedin.com/in/aboyer

http://www.linkedin.com/in/aboyer

mailto:[email protected]

http://twitter.com/xjimenez


http://www.linkedin.com/in/xavracesboston2007

http://www.linkedin.com/in/xavracesboston2007



http://www.linkedin.com/profile/view?id=3216621






Thank You

Web: http://www.social3i.comBlog: http://social3i.com/blogTwitter: @social3iEmail: [email protected]:www.slideshare.net/social3iFacebook:www.facebook.com/social3i


http://social3i.com/blog

http://twitter.com/social3i


http://www.slideshare.net/social3i

http://www.facebook.com/social3i

social meida for college entrepreneurs - university of washington mktg 455 - social3i

Business

social media landscape

things social media

combination of content

content sharing sites

social3i principals

original owner

widespread sharing

major search engines