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SOCIAL MEDIA’S INFLUENCE ON THE PET INDUSTRY: PAWS UP OR DOWN?

Every type of business in the 21st century has had to adapt to the world of social media — including the pet industry. While social media presents a new way for pet stores, pet medical professionals, and pet supply companies to connect with their clients directly, it also has its own drawbacks. Social media has had a significant influence on the pet industry, and industry experts are still trying to decide if that impact has been beneficial or if it has been detrimental to the industry as a whole.

Social Media’s Influence on the Pet Industry: Paws Up or Down?

How Has Social Media Influenced the Pet Industry? Social media has introduced pet owners to pet

products that they may not have heard of otherwise. For instance, popular subscription services such as

BarkBox provide pet owners with a new package of pet-related goodies each month for them to try out.

Whether it’s a new pack of treats or a fun new accessory for their furry family member, they can enjoy a sample of something they might not have otherwise discovered. It’s a great way to generate brand recognition and grow a new business in the pet industry.

Social Media’s Influence on the Pet Industry: Paws Up or Down? Social networking and the vast amount of

information has made it possible for people to get information about pet health care that they wouldn’t otherwise have access to.

While this can be beneficial, it also can be detrimental.

Sometimes, pet owners will use information they receive from others on social networking sites or information they have found online in order to diagnose and treat their pet without seeking the proper care from a qualified medical professional.

Social Media’s Influence on the Pet Industry: Paws Up or Down? However, social media has improved the

way that pet owners connect with one another. People can join online groups about their particular pet breed, or find other pet owners in their area.

Within these social groups, people can recommend products or refer brands, which helps to boost the pet industry.

Now more than ever, pet parents are committed to providing their pets with high quality food and nutritional products.

Social Media’s Influence on the Pet Industry: Paws Up or Down? Pet owners will find that they can easily connect

with their favorite pet industry brands, including NuVet.

 NuVet Labs offers various types of pet nutritional supplements, including NuVet Plus and NuJoint Plus.

The supplements are designed to provide dogs and cats with the vitamins, minerals, and antioxidants that they need in order to be healthy and happy.

Through social media, more people are able to discover the benefits of NuVet products than ever before.

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